Social Media Specialist

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we're proud to have SISU Health and InstantScripts—and most recently, we've launched our newest retail beauty stores, atomica. 

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you'll do:

We're looking for a creative and results-driven Social Media Specialist to bring our brands to life across social channels. In this role, you'll plan and execute both paid and organic campaigns that connect with audiences, build engagement, and drive measurable results. Blending creativity with a data-driven mindset, you'll manage end-to-end campaign delivery—from content creation to optimisation—ensuring every post and ad performs at its best.

You'll work closely with marketing, eCommerce, and other teams to share insights, apply best practices, and continuously improve campaign performance.

In this role, you'll:

• Collaborate with internal teams and external agencies to deliver engaging content—from high-production video to lo-fi creator-led assets
• Optimise campaign performance through data-driven insights and best practice recommendations
• Manage publishing, metadata, and SEO optimisation across social channels
• Maintain campaign calendars and contribute to planning and reporting
• Build strong relationships with influencers, creators, and agency partners
• Monitor performance and provide insights to improve ROAS and creative effectiveness

If you're passionate about social media, love creating meaningful content, and enjoy turning ideas into impact, we would love to hear from you

What you'll bring:

• Demonstrated experience in social media, marketing or digital campaign roles—ideally in retail, beauty, health or agency environments
• Strong understanding of social platforms, audience behaviours and cultural trends
• Experience with full-funnel social strategies and creative optimisation
• Skills in brief writing, ad copywriting and content editing (video/design tools a bonus)
• Analytical mindset with experience using tools like Sprinklr, Meta Ads Manager, TikTok Ads Manager, GA4, and Looker Studio
• Excellent organisation and communication skills
• Ability to manage multiple projects and deadlines
• A curious, passionate and growth-oriented mindset
• Tertiary qualification and/or professional experience in Marketing, Communications, Journalism, Media or related fields.

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.  
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers). 

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.