Brand Lead

About Us

Kieser Australia is a network of integrated Physiotherapy, Rehabilitation, and Strength & Conditioning Clinics. Our team of Physiotherapists, Exercise Physiologists and Exercise Scientists are dedicated to delivering the highest standard of care, grounded in science and evidence-based practice.

As Kieser enters a significant phase of growth, we are strengthening brand presence, expanding our national footprint, and elevating our marketing capability. This role will play a key part in shaping the future of Kieser's brand.

The Opportunity

The Brand Marketing Lead is accountable for strengthening brand awareness, engagement, and growth through the delivery of integrated marketing activity across traditional, social and community channels. This role oversees the execution of high-quality brand marketing initiatives, including media, local area marketing, content partnerships, social content and community engagement in line with Kieser's brand

strategy and commercial objectives.

The Brand Marketing Lead combines strategic oversight with hands-on execution to deliver cohesive, consistent and impactful brand experiences nationwide.

Working collaboratively with the broader marketing team and key internal stakeholders, the Brand Marketing Lead ensures Kieser's visual identity and brand voice are consistently applied, compelling and relevant to drive awareness, engagement and loyalty across clients, referrers and partners.

Key Responsibilities

Brand Management

• Champion a centralised brand approval process across the clinic network, ensuring consistency and compliance with brand guidelines.
• Manage incoming brand support requests, triaging and prioritising based on urgency and impact.
• Lead the development, refinement and distribution of brand-compliant assets across all channels and formats.
• Proactively monitor brand application and identify opportunities to elevate the brand experience.

Social Content & Community Engagement

• Lead planning, creation and delivery of organic social content aligned to brand campaigns and the health & fitness calendar.
• Oversee content calendars, creative production and day-to-day community management.
• Support storytelling that highlights the Kieser community (within regulatory guidelines).

Campaign Delivery

• Produce and evaluate national brand campaign assets across traditional media.
• Collaborate with the Digital Marketing Lead and external agency partners to execute integrated campaigns on time, on budget and to brief.

Local Area Marketing (LAM)

• Partner with regional and clinic teams to activate local campaigns that drive brand awareness, membership and loyalty.
• Provide scalable toolkits, templates and guidance for consistent local execution.
• Partnerships & Community
• Manage ambassador and content partnerships aligned with brand objectives.
• Oversee brand presence and activation at community and partner events.
• Governance, Reporting & Insights
• Uphold brand consistency across internal and external communications.
• Support annual brand planning and budgeting.
• Measure and report on performance across social, media and community channels, using insights to optimise future activity.
• Monitor competitor and category dynamics across traditional and social platforms.

About You

You will thrive in this role if you are a brand-led marketer who loves balancing strategy with execution. You enjoy working in a dynamic environment, take ownership of your portfolio, and pride yourself on producing high-quality creative and structured, reliable processes.

Experience

Essential

• 5+ years in brand, marketing or communications roles, with strong experience in traditional and social media.
• Proven success delivering integrated brand campaigns.
• Strong social content planning and community management capability.
• Experience leading and developing team members.
• Excellent copywriting and brand storytelling skills.
• Strong stakeholder engagement and project management skills.
• Confident using design tools (Canva, Adobe Creative Suite).

Desirable

• Experience in multi-site or franchise environments.
• Experience within healthcare, allied health or membership-based industries.

Benefits

• Complimentary access to our strength & conditioning facility + concessional rates for family
• Comprehensive induction and ongoing professional development
• Career pathways across the Kieser network
• Wellbeing Program
• 1 day Recharge Leave and ½ day Birthday Leave
• Fun, supportive team culture and social events
• Leadership development pathways
• 12 weeks paid parental leave for primary carers

Diversity & Inclusion

We value inclusion and diversity and are committed to creating a safe, confident and celebratory workplace. We strongly encourage people from all backgrounds to apply.

Interested?

If this sounds like your next career move, we'd love to hear from you.

Only shortlisted candidates will be contacted.