Head of Marketing

2 weeks ago

Sydney, New South Wales, Australia EBAS Group Full time $120,000 - $180,000 per year

Ready to drive scalable, self-serve growth at a fast-growing SaaS company that's redefining internal learning? As Head of Marketing, you'll own the strategy and execution of experiments across the entire funnel—from signups to upgrades—all while enjoying a fully remote role and a 4-day work week.

Why You Will Be Excited About This Role
 

·   Drive the PLG Engine: Own the full funnel across acquisition, activation, conversion, and expansion—without relying on paid ads or outbound sales.

·   Experiment, Learn, Repeat: Run rapid experiments across SEO, onboarding, viral loops, and pricing to unlock growth.

·   Make an Immediate Impact: You'll be working with thousands of free users, active customers, and high-converting flows already in place.

·   Flexible, Autonomous Environment: Work from anywhere in Australia and enjoy a 4-day work week built for deep, high-impact work.

 
Why You Will Like Working Here
 

·   4-Day Work Week: Real work-life balance—we work smart, not long.

·   Remote-First Flexibility: Join a team that trusts you to do your best work from wherever you are.

·   Mission-Driven Product: Help teams globally turn static content into dynamic learning experiences.

·   No Corporate Bureaucracy: Small, nimble team doing big things. No egos, no endless meetings.

·   Rapid Growth Trajectory: Be part of a company scaling into new markets and building its next big chapter.

 
What You Will Be Working On
 

·   Own the PLG Funnel: Build and optimize the end-to-end funnel—from awareness to activation to upgrade.

·   Run Growth Experiments: Design, execute, and measure tests across onboarding, referral loops, conversion paths, and pricing.

·   Leverage Product Data: Use tools like Mixpanel, Amplitude, and Hotjar to identify friction and opportunity points.

·   Scale Organic and Viral Growth: Activate SEO, integrations, and community-led strategies to drive usage—no paid media or SDRs.

·   Collaborate Across Teams: Work hand-in-hand with Product, Success, and Design to deliver growth-focused product experiences.

 
What Type of Person Will Be Successful
 

·   3–5 Years in Growth or PLG Marketing: Experience growing freemium SaaS or PLG products (ideally with SMB or prosumer users).

·   Data-Led and Experiment-Obsessed: You know how to find bottlenecks, test hypotheses, and track what matters.

·   Builder Mindset: You're not waiting for a roadmap—you're figuring it out, building the path, and pulling in the right teammates.

·   Clear Communicator: You can write clear copy, build landing pages, and communicate growth insights that others can act on.

·   Self-Sufficient and Agile: You're hands-on and thrive without needing a massive team or budget.

 
How to Apply
 

If you're a growth marketer who thrives on building, shipping, and scaling PLG experiments that move the needle, this is your chance. Join a supportive, fast-growing team where your work will directly influence how we grow. Apply now and let's build something great together.

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