Digital Acquisition Manager – eCommerce

Our Story

At Vitaco, we're dedicated to empowering healthier lives
through world-class brands like Musashi, Nutra-Life, Healtheries, Athena,
and Aussie Bodies.

As a leading Australasian manufacturer and distributor of health food, sports
nutrition, and supplement products, we've been helping people live healthier
lives for over 100 years.

With over 650 team members across New Zealand and
Australia, Vitaco operates three in-house manufacturing sites and exports to
more than 30 countries worldwide. Whether online or on store shelves, Vitaco's
trusted products are always within reach.

Main Purpose of the Role

Reporting to the Head of eCommerce, the Digital
Acquisition Manager will own and scale digital acquisition for
Vitaco's direct-to-consumer (DTC) stores across multiple brands and regions.

The mission is to drive profitable new-to-brand growth, strengthen customer
lifetime value, and accelerate payback horizons as Vitaco expands
internationally—with a key focus on the USA.You'll combine strategic leadership with hands-on execution
across performance marketing, analytics, and optimisation, ensuring Vitaco's
digital ecosystem continues to deliver exceptional growth and customer
experience.

Key Tasks and Responsibilities

Strategy and Leadership

• Lead the development and
  implementation of Vitaco's 3-year eCommerce acquisition strategy across ANZ,
  USA, and the Middle East.
• Translate business and
  brand goals into actionable digital marketing plans focused on customer
  acquisition and profitable growth.
• Manage end-to-end
  performance media, including Meta, Google, YouTube, TikTok,
  influencer, affiliate, GEO, and SEO programs.
• Oversee budget
  stewardship across multiple markets, ensuring responsible pacing,
  forecasting, and ROI delivery.

Key Focus Areas

• Manage the digital
  marketing calendar – campaigns, promotions, product drops, and
  seasonal activations.
• Deliver clear performance
  analytics (ROAS, CAC/CPA, NTB, revenue, LTV, MER) with actionable
  insights and recommendations.
• Drive continuous
  experimentation – testing creative, audiences, offers, and landing
  pages using CRO and A/B testing tools.
• Collaborate with
  agencies and internal teams across Brand, eCommerce, Creative, Sales,
  and Operations to deliver integrated campaigns.
• Foster a test-and-learn
  culture, ensuring optimisation of creative, bidding, and channel mix
  to maximise efficiency and impact.
• Stay ahead of digital
  trends, leveraging new technologies and AI tools to strengthen
  acquisition performance.

What Success Looks Like

• Testing & Learning: You establish a
  repeatable rhythm for testing creative, audiences, offers, and bidding
  strategies.
• Insightful Storytelling: You translate
  performance data into insights that guide spend, creative, and site
  experience.
• Resilient Channel Mix: You manage a balanced,
  scalable portfolio across paid social/search, influencer, affiliate, GEO,
  and SEO channels.
• Trusted Attribution
  & Reporting:
  You deliver clear, concise insights that leadership can understand at a
  glance.
  
  (Specific success measures and targets will be shared during the
  interview process.)

Skills and Expertise

• Platforms: GA4, GTM, Shopify,
  Meta/TikTok/Google Ads, Looker Studio, Power BI, SA360 (nice to have)
• CRM & Optimisation: Klaviyo/CRM, A/B
  testing tools (nice to have), heatmaps/session replay (Clarity)
• Performance Marketing: Deep knowledge of paid
  media optimisation, attribution models, and growth metrics (ROAS, CAC,
  LTV).
• Analytical &
  Technical Acumen:
  Skilled in data interpretation, server-side tagging, and performance
  analytics.
• Creative & Strategic
  Thinking:
  Able to balance data-driven decision making with innovative campaign
  ideation.
• Collaboration: Excellent stakeholder
  engagement and agency management across cross-functional teams.

Type of Experience and Formal Education that will Favour
Your Application

• Tertiary qualification in Marketing, Business,
  or a related discipline.
• 4+ years' hands-on
  experience
  in performance marketing within a DTC eCommerce environment.
• Proven ability to scale
  spend while improving efficiency and customer quality.
• Demonstrated capability
  in managing multi-market campaigns, ideally with exposure to the US
  market.
• Strong understanding of SEO,
  GEO, CRO, and attribution models.
• Experience with Shopify,
  Klaviyo, and advanced analytics tools such as GA4 and Power
  BI.
• Strong stakeholder
  management and collaboration skills with cross-functional teams and
  agencies.

Why Join Vitaco?

At Vitaco, we don't just offer a job — as a HRD 5-Star
Employer of Choice, we offer a rewarding career in a business with
purpose and heart.

You can look forward to:

• Competitive salary and WFH with (3
  days office, 2 days from  home ) and gliding time
• Health & wellness
  perks –
  discounts on our amazing products.
• Wellbeing support – in-house naturopaths,
  nutrition experts, and EAP access.
• Continuous learning
  & development
  opportunities.
• Work-life balance – enjoy your birthday
  off every year.
• A supportive,
  passionate, and innovative team culture where our values guide
  everything we do:
  
  We Care, We Act, We Succeed.

How to Apply

If you're ready to make a measurable impact and help us empower
healthier lives—every day, we'd love to hear from you.

To apply, you must be an Australian or  New Zealand
citizen, resident, or hold a valid work visa for more than 12 months.

Applications will be considered as they are received.

Agencies please note: This recruitment assignment is
being managed directly by Vitaco's recruitment team. We will reach out to our
preferred agency partners should we require additional talent options.