Finance Manager

Available for immediate start
|
Full time
|
Gold Coast based preferred
(2 days/week in office, remote hybrid)

About Cake

We're a global startup headquartered on the Southern Gold Coast with a mission to simplify equity worldwide. Our platform helps startups and scaleups to manage their equity and stock option plans and to motivate and incentivise their teams. We have over 1,500, paying customers across Australia, USA, and beyond, and upwards of 100,000 users.

Backed by Rampersand, Jason Calacanis, Launch Syndicate, and Queensland Investment Corporation, we've achieved exponential growth over the last 2 years while pivoting toward profitability.

Charging Ahead in the US Market:
After establishing strong market share in Australia, we're aggressively expanding our US operations. With our global team spanning Australia, United States, Portugal, Philippines, and Brazil, we're scaling rapidly to capture the massive US opportunity in equity management and team motivation.

As we accelerate our global expansion, the Finance Manager role is critical to managing burn, maximizing margins, and empowering each function across multiple jurisdictions.

What We're Looking For

We need a passionate Finance Manager who thrives in our collaborative, tech-first environment:

• Cross-functional collaboration
• Work seamlessly across Product, Marketing, Sales, and Operations using real-time tools
• Tech-first agility
• Drive finance innovation with cutting-edge automation and AI workflows
• Curiosity and experimentation
• Think creatively about metrics and test new approaches to financial operations
• Hands-on execution
• Own everything from data entry to investor reporting in our high-autonomy environment
• Meticulous attention to detail
• Maintain accuracy while moving fast

The Role

Reports to:
COO

Works closely with:
CFO (external, strategic), Operations Manager, and CEO

Collaboration:
All departments

Top 3 Priorities

1. Execute BAU Finance Operations
2. Maintain accurate bookkeeping, payroll, and accounting across global operations
3. Proactive Communication
4. Work seamlessly with all functions and leadership with clear, timely updates on metrics, budgets and opportunities
5. Independent Ad Hoc Management
6. Handle compliance and reporting with accuracy, speed and agility, and implement proactive planning to increase scalability.

Key Duties

Monthly

• Comprehensive reports: Cash Flow, Divisional P&L, Regional P&Ls, Balance Sheet
• Track critical startup metrics: NRR, churn, Rule of 40, CAC/LTV, location-based breakdowns
• Maintain accurate oversight of global team costs including regional benefit variations (401k, superannuation, private health, equity compensation)
• Compile data for CFO's monthly presentations (growth metrics, budget variances, unit economics, insights)
• Process fortnightly payroll for employees and contractors across AU, US, Portugal, Philippines, Brazil (manager through EOR providers)
• Calculate, reconcile and process monthly sales commissions

Quarterly

• Lodge compliance filings: BAS, IAS, payroll tax, superannuation, workcover
• Support CFO in budget setting with historical data and scenario modeling
• Prepare and collaborate on financial metrics for CEO investor reports
• Calculate and distribute global quarterly bonuses (if payable)

Annual

• Coordinate tax returns with external accountants for all group entities (including US)
• Manage R&D tax rebate applications and government grant opportunities

Ad Hoc

• Support COO on US parent company cap table and employee option management
• Handle internal finance queries, reimbursements, budget adjustments
• Manage multi-currency operations and regional regulations
• Systemize recurring expenses and payment processes
• Monitor credit and FX exposure
• Implement AI tools and automation for process efficiency

Technology & Systems Focus

Critical requirement:
Must leverage AI tools and systematize through technology, or be determined to do so:

• Aiming for all reports in shareable, interactive formats using Google Sheets with plugins, API data pulls, live dashboards
• AI-generated financial reporting tools where valuable
• Automated process workflows
• Data automation and agent implementation

Startup Metrics Obsession:
Must be passionate about tracking key SaaS metrics: NRR, churn rates, Rule of 40, CAC/LTV, cohort analysis, location-based performance breakdowns.

Global Operations

US Experience Highly Valued:
Experience with US company structures and taxation preferred but not required. Strong motivation to upskill in US financial regulations is essential.

Growth Trajectory

This role is designed for someone aspiring to become our future CFO as we scale our global operations and capture market share worldwide.

Required Skills and Qualifications

• 3-5+ years finance experience with minimum 2 years early-stage startup experience
• Startup metrics expertise:
  Deep experience with NRR, churn, Rule of 40, CAC/LTV, cohort analysis, location-based metrics
• CA or CPA qualification
• Technology/FinTech/InsureTech/SaaS experience strongly preferred
• Cap table experience
• Proven track record systematizing finance functions for scale
• Hands-on Xero experience in commercial environment
• Advanced Google Workspace proficiency with interactive, shareable reporting (Sheets with plugins, API integrations)
• Cross-functional collaboration across product, marketing, sales, operations

Remuneration

The remuneration package will include stock options in Cake based on Cake's generous policy. The range of remuneration provided will be based on experience and time commitment.

Other Cake benefits include:

• 20 Vacation Leave days + 5 days Bonus Leave
• Birthday Leave - you
  cannot
  work on your birthday
• Quarterly Growth Bonus
• Monthly Monday's in Nature
• Work day team celebrations (boats, Byron Bay trips etc)
• Mental/Physical Wellbeing Allowance
• Learning & Development Allowance
• No meeting days for distraction minimisation
• Hybrid office/WFH arrangements

How we work

Our HQ is in sunny Palm Beach on the Gold Coast, we have an office in Lisbon, and we've got team members in the USA, Brazil and the Philippines. We are all committed to living a fit and healthy life, and balance health and family with a rewarding and intellectually stimulating career, thriving off the energy of those around us.

We love moving fast, and treat every day as a step in our mission, rather than a job.

While we work hard, work life balance and empowerment to live a creative and fulfilling life is a top priority.

Flexibility is obviously a no brainer for us - so much so that it doesn't even make sense to have to explain it. Put simply, if you need to do something different, there's always a way to make it work.

Get in touch

Think you might be a match or want to hear a little more? Get in touch with Charlie, our COO, at

Note: Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes—that's okay—we encourage you to apply anyway and highlight what you can bring to the table.