Social Media Coordinator

6 days ago

Hornsby, New South Wales, Australia Art of Smart Education Full time $60,000 - $120,000 per year

About Us

Art of Smart is on a mission to help 1 million students answer the question, "What am I going to do with my life when I finish school and how do I get there?" We're an award-winning provider of tutoring and mentoring for students in Years K-12 for the past 12 years and provide online resources which have been accessed by over half a million students, parents and teachers each year

About the Opportunity

As Art of Smart continues to expand, we are looking to grow our social media engagement across various platforms to provide our audience with educational and entertaining content. To achieve this, we are seeking a witty, creative, and funny Social Media Coordinator and Community Builder with a strong understanding of our audience's interests to join our award-winning marketing team.

This individual will be responsible for creating and writing relatable, shareable, and engaging content that aligns with the Art of Smart brand and the services we offer. The successful candidate will help us build our online community [both external and internal] and establish a strong presence on social media platforms, ensuring our content reaches a wider audience.

Your responsibilities will include:

  • Keeping up to date with the latest TikTok/Instagram trends and viral content
  • Formulate ideas and create regular, weekly Content based on keyword research and audience appetite that is either educational, entertaining or in line with recent trends
  • Maintaining a bubbly, fun, yet respectable online personality that inspires confidence in the Company's brand
  • Engaging with the Company's TikTok/Instagram community through comment threads, messaging etc.
  • Plan and publish videos and posts at ideal times to maximise the potential for virality across Instagram, TikTok, and LinkedIn
  • Maintain the Company's consistency through its Brand Voice and Brand Messaging across the Company's social media channels and newsletter channels
  • Track social media data across our different platforms and analyse insights to further enhance our strategy
  • Build our community of tutors through our Tutor Hub platform by sharing relevant and engaging content that encourages tutors to comment and build connections
  • Organise Term events for tutors and creating events in Tutor Hub to generate interest
  • Ad hoc marketing tasks to assist the broader Marketing Team

Hours

This is a hybrid role (WFH and on campus) with a minimum commitment of 20 hours per fortnight. While some work can be completed remotely, you'll need to work regularly from one of our campuses (Hornsby, Chatswood, or Norwest) to film content.

We recognise that from time to time, the applicant's availability, capacity, and demand for work may vary, and this may impact their hours of work.

Job Types: Part-time, Casual

Pay: $24.00 – $28.00 per hour

Expected hours: 5 – 10 per week

Benefits:

  • Work from home

Work Authorisation:

  • Australia (Required)

Work Location: Hybrid remote in HORNSBY, NSW 2077

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