CLM Marketing Lead

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 175 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

How will you make an impact

This role is pivotal in developing and executing data-driven customer lifecycle strategies that drive engagement and retention from existing customers. You will be responsible for;

• Contributing to the creation of the AMP Bank Home Lending marketing strategy and annual marketing plan in line with the business, Group brand objectives and annual business targets
• The development of the overarching Lifecycle strategy and plan working collaboratively with the broader Marketing function
• Developing and implementing comprehensive, Integrated and data-driven "always on" lifecycle marketing strategies to enhance customer engagement and retention across multiple channels
• Working with Data and Insights and Technology to create and build data assets for marketing requirements
• Utilising Adobe Journey Optimizer and other complementary channels to design, execute, and optimise data-driven "always on" customer journeys and triggers in moments that matter ensuring they are personalised and relevant
• Collaborating with cross-functional teams, including product, data and insights, and digital to create lifecycle marketing initiatives aligned to business objectives.
• Analysing campaign performance data and lifecycle behaviour to identify new opportunities to increase ROI.
• Monitoring and reporting on the effectiveness of lifecycle marketing initiatives, journeys & campaigns, using data-driven insights to underpin recommendations for continuous optimisation and improvement
• Staying informed of industry trends and best practices in lifecycle marketing and customer journey optimisation

What you will bring to the role

• Extensive experience in lifecycle or CRM marketing, with a proven track record of delivering business outcomes using Adobe AEP to engage, grow share of wallet and retain customers and a strong focus on data-driven customer journey optimization and data-driven strategies
• Experience in delivering Customer Lifecycle marketing in Home Lending and/ banking essential
• Expertise in understanding and using Adobe Journey Optimizer and similar customer journey management tools
• Strong understanding of digital marketing channels and technology
• Proven ability to develop and execute successful, data-driven lifecycle marketing strategies that have improved commercial outcomes
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Ability to operate strategically and implement tactically in a very hands-on environment
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Experience mentoring more junior team members and leading a performance obsessed culture
• Strong commercial business understanding with the ability to pitch marketing effectiveness and ROI to senior business stakeholders
• Highly organised with strong project management skills and attention to detail delivering work on time and on budget

Why we think you'll love working at AMP

Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.

We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.

Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.

We believe in the power of inclusion and diversity

We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers.

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don't procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.