Head of Marketing Leading Retailer

4 days ago

Gold Coast, Australia TROOCOO Pty Ltd Full time

Play a critical role in driving the company's D2C strategy
- Lead a fast paced, fun-loving and dynamic eCommerce & Marketing team
- Newly created senior management role

Troocoo are excited to be partnering with leading online retailer exclusively to find their new Head Marketing. This exciting newly created role is a key leadership position reporting directly to the General Manager. This is a key leadership role primarily focused on maximising revenue across the company’s domestic and international websites. With a great workplace culture that has been driven by a highly capable and engaged team, and with people who are passionate about what they do and their customers.

**About the company**

The brand has enjoyed incredible online success, and there is a continued plan to drive further growth both nationally and internationally. The brand was born out of the want (and need) to not only empower women but at the same time bringing stylish and functional apparel that compliments your body and celebrate beauty in all shapes and sizes.

**About the role**

In this business-critical position, you will be accountable for establishing and driving the direct to consumer (D2C) strategy which includes managing a high-performing team across eCommerce and Digital with a focus on achieving the business’s growth objectives through meeting revenue, conversion, customer acquisition and retention targets.

The Head of Marketing will also be responsible for:

- Driving and maximizing sales on all websites
- Leading, coaching and developing the eCommerce and Digital team
- Driving the strategic planning and execution of projects and expansion
- Planning and executing the roll out of promotions that will maximize sales and profitability
- Following the data to strategically manage the product release to online strategy and execution
- Interpreting website reporting data to guide and dictate the wider eCommerce strategy
- Guiding the eCommerce and Digital team to achieve and deliver on business goals, targets and KPI’s

**About you**
- Minimum 5+ years’ experience in a Head of Marketing/eCommerce/Digital leadership role (ideally within apparel)
- Track record leading and developing a high performing team to deliver on business objectives
- Complete understanding of the eCommerce and Digital function
- Successful in delivering eCommerce projects whilst still delivering on day-to-day targets
- A relevant tertiary qualification
- A confident and effective communicator with an influential management style
- Ability to work in an agile and fast-paced marketing team
- A passion for finding eCommerce solutions/troubleshooting, and identifying areas to improve

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