Marketing Director

6 days ago

Melbourne, Victoria, Australia Influx Full time $120,000 - $180,000 per year

About Influx

Influx is the market leader in on-demand support teams, delivering 24/7 support and sales for high-performing tech companies and global brands — all in a simple, month-to-month model.

We're proudly headquartered in Melbourne and partner with a global customer base.

The Role:

As
Marketing Director

, you'll own the global marketing strategy and execution for
AI Services

. This is your chance to build a category-defining offering in AI-powered customer experience, with the freedom to design scalable marketing engines from the ground up.

You'll be the
storyteller, demand-generator, and brand-builder

who puts Influx AI Services on the map — turning vision into a sustainable, high-growth business line.

What you'll do:

a. Demand Generation

  • Design and execute a global demand generation strategy (with clear inputs, outputs, and timelines).
  • Build the hook that turns curiosity into paying customers.
  • Own distribution channels: content, partners, email, paid media.
  • Prove what's working (and what isn't) — show, don't tell.
  • Always be learning.

b. Product Marketing & Positioning

  • Craft differentiated messaging that excites and converts.
  • Produce sales enablement assets: decks, one-pagers, case studies, web content.
  • Translate complex AI concepts into simple, business-focused outcomes.
  • Feed insights into product development to ensure GTM success.
  • Make us proud of what we're selling.

c. Cross-Functional Collaboration

  • Partner with Sales to sell more effectively.
  • Partner with Marketing to amplify AI Services across channels.
  • Partner with Service Delivery to promote AI Services with active clients.
  • Support global marketing efforts with thought leadership, events, and PR.

What We're Looking For

  • 8+ years in B2B marketing with proven success in demand gen & product marketing, ideally in "zero-to-one" environments.
  • Track record of building scalable lead gen channels (outbound, partnerships, co-marketing).
  • Strong storytelling ability — simplify complex tech for decision-makers.
  • Highly collaborative across Sales, Product, and Service Delivery.
  • Data-driven, with ability to measure, report, and improve ROI.
  • Comfortable working with founders and technical leaders to shape new categories.

Our Values

  • Do what you say you're going to do.
  • Treat others as you want to be treated.
  • Show, don't tell.
  • Prioritize the listener when communicating.
  • Create a high-performance work environment that enables a life outside of work.

Who You'll Work With

  • GM of AI Services (co-founder of Influx)
  • Chief Growth Officer
  • Head of Marketing
  • Head of Sales
  • Stakeholders across the business

This role requires 3–4 days per week in our Cremorne, VIC office (coworking space with great perks: coffee, rooftop access, monthly events, and more).

Why Join Us:

At Influx, you'll be part of a team that moves fast, values results, and gives you the freedom to make an impact. This is a rare opportunity to shape a new category in AI services — with the backing of a proven business and the trust to build something extraordinary.

Ready to build the future of AI-powered customer experience? Apply now.

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