General Manager Marketing

4 days ago

Brisbane, Queensland, Australia TABCORP Full time $120,000 - $250,000 per year

At Tabcorp, we're not just Australia's leading gambling entertainment company – we're a dynamic force reshaping the future of gaming, media, and wagering. Home to iconic brands like TAB, Sky Racing, and MAX, we're driven by bold thinking and a passion for creating unforgettable customer experiences.

As the GM Marketing, you'll own the growth agenda. Commercially driven and strategic, you'll set the vision, lead Tabcorp's marketing by balancing creativity with analytics to deliver measurable business impact.

This is more than a marketing role — it's the chance to shape an iconic Australian brand, inspire and excite customers, and lead the growth engine of our business to deliver sustainable, responsible and profitable growth.

What you'll do

  • Shape the brand – Raise the creative bar to build a compelling brand story and unrivalled customer experiences that drive awareness, trust, excitement and loyalty. Systematise creative testing (message, offer, format) to compound brand effects.
  • Drive growth economics – Set and deliver targets across acquisition, retention, ARPU and LTV/CAC, ensuring marketing spend translates into real business outcomes.
  • Balance creativity with analytics – Lead breakthrough creative campaigns while embedding rigorous measurement systems (MMM, experimentation, MTA) to optimise performance.
  • Inspire and lead teams – Foster a high-performing, customer-obsessed marketing culture that thrives on collaboration, innovation, and creativity.
  • Partner across the business – Work with Product, broader wagering teams, Legal and Finance to ensure marketing strategy aligns with broader business goals.
  • Champion innovation – Drive a culture of testing, learning, and scaling what works.

What success looks like

  • A strong, differentiated brand that energises and excites customers.
  • Sustainable growth in customer acquisition and retention, with measurable improvements in ARPU and LTV/CAC.
  • Campaigns that deliver both commercial results and cultural impact.
  • A marketing team known for creative excellence and analytical rigour.
  • Clear attribution of marketing spend to revenue and long-term customer value.

Who you are

  • A seasoned, senior marketing leader, with a proven track record of driving both brand growth and commercial outcomes. You've delivered results in a highly regulated environment.
  • You have a strong creative instinct, able to inspire compelling campaigns that cut through.
  • Balance of both creative and commercial, with expertise in performance marketing, customer lifecycle management, and growth economics.
  • Experienced leading data-driven measurement systems (MMM, experimentation, MTA).
  • You're a collaborative leader with the ability to influence across executive and board levels.
  • You understand responsible wagering and regulatory frameworks, including harm minimisation and ACMA advertising rules.
  • You bring a passion for sport and the exciting experiences we create for our customers and employees.

Why join us?

This is a rare opportunity to own the growth agenda for one of Australia's most iconic brands. You'll have the mandate, resources, and influence to shape both the brand and the economics of growth — all while embedding responsible practices that define the future of our industry.

Apply today clicking the below link

  • Marketing Performance Manager

    4 days ago

    Brisbane, Queensland, Australia Auto & General Insurance Full time $80,000 - $120,000 per year

    About Us:iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products, such as insurance, energy, and loans. We're a values-led business that thrives on collaboration and innovation, all while keeping our customers at the heart of everything we do.About The...

  • Marketing Operations Manager

    2 weeks ago

    Brisbane, Queensland, Australia TechTent B2B Technology Marketing Full time $90,000 - $120,000 per year

    We're looking for asuper-organised, detail-driven, and tech-savvy Field Marketing Operations Managerto help deliver revenue-generating campaigns across our growing B2B technology client base.If you love bringing order to chaos, thrive on project management and client delivery, and get a buzz from improving processes and driving results - this could be the...

  • Marketing Manager

    6 days ago

    Brisbane, Queensland, Australia Cemoh | Fractional Marketing Experts Full time $260,000 - $275,000 per year

    Cemoh are recruiting for a Remote Marketing Manager (APJ) role in tech to drive campaigns, optimise processes, and boost pipeline growth.Job DescriptionLocation:  Australia (APJ region considered)Role:  Marketing Operations Manager – APJ (Asia Pacific & Japan)Hours:  From 30 to 38 hours per weekWork Arrangement:  Fully remote / work from home, with...

  • Marketing Coordinator

    6 days ago

    Brisbane, Queensland, Australia TMT Marketing Full time $60,000 - $80,000 per year

    About UsOur client is building innovative, student-first learning solutions that empower learners and educators alike. From interactive content to AI-powered study tools, we combine technology and pedagogy to make education more accessible, engaging, and effective.We're now looking for a Marketing Coordinator to help us tell our story, grow our community,...

  • General Manager Marketing

    4 days ago

    Brisbane, Queensland, Australia TabCorp Holdings Full time $120,000 - $250,000 per year

    General Manager Marketing508417Brisbane (Turrbal Country), QLD, AustraliaMelbourne (Kulin Nation), VIC, AustraliaMarketing & CommunicationsFull Time - PermanentAt Tabcorp, we're not just Australia's leading gambling entertainment company – we're a dynamic force reshaping the future of gaming, media, and wagering. Home to iconic brands like TAB, Sky Racing,...

  • Marketing Campaign Database Analyst

    2 weeks ago

    Brisbane, Queensland, Australia Auto & General Australia Full time $90,000 - $120,000 per year

    Brief DescriptionThe roleWe're looking for a Marketing Campaign Database Analyst to deliver high-quality campaign data and actionable insights that power customer engagement and sales growth.In This Role, You'llManage end-to-end campaign delivery across direct marketing channels (eDM, SMS, direct mail, outbound, web optimisation)Extract and manipulate data...

  • General Manager Group Compliance

    1 week ago

    Brisbane, Queensland, Australia Auto & General Australia Full time $180,000 - $250,000 per year

    Brief DescriptionAbout usAt Auto & General (A&G), we provide smarter products and solutions to safeguard our customers in their time of need. Our range of general insurance products protect customers on the road, at home and on holiday with various Car, Motorcycle, Home, Contents, Pet and Travel Insurance products as well as Roadside Assistance.Our culture...

  • Comparison Expert General Insurance

    6 days ago

    Brisbane, Queensland, Australia Auto & General Insurance Full time $60,000 - $120,000 per year

    About The RoleReady to join our growing sales team in a role with real earning potential? We're looking for enthusiastic Sales Consultants to become a valued part of our high-performing crew. With warm leads and an uncapped commission structure, you'll grow your income while making a difference for our customers.Whether you're an experienced sales pro or...

  • Brand Manager

    4 days ago

    Brisbane, Queensland, Australia Auto & General Australia Full time $80,000 - $120,000 per year

    Brief DescriptionThe roleJoin a growing, high-performing marketing team as Brand Manager, where you'll drive the Budget Direct brand across TV, radio, digital, outdoor, and social media. This is a hands-on role — you'll be involved in all stages of TV production, from briefing and research to filming and post-production. You'll also lead multi-channel...

  • Lead Generation and Marketing Officer

    4 days ago

    Brisbane, Queensland, Australia Language Disorder Australia Full time $60,000 - $90,000 per year

    Language Disorder Australia is seeking a passionate Lead Generation & Marketing Officer to drive our outreach and enhance brand visibility across our specialist school (Mancel College) and other business units.Position:Lead Generation & Marketing OfficerLocation:Mancel College @ Fig Tree Pocket, Brisbane (with occasional travel)Position Type:Full Time,...