Media & Content Manager

Job Type: Permanent - Full Time

Location: Camberwell, Melbourne VIC

Job Category: Marketing

At Bakers Delight our vision is to be the most loved bakery in every community. We've built our business through commitment to the quality of our product, the development of our people and by providing a delightful experience to all of our customers.

Job Description
The Opportunity
We're on the lookout for a Media & Content Manager who's passionate about creating smart, engaging campaigns that truly hit the sweet spot In this role, you'll lead the charge on media and content strategy across digital, social, print, and broadcast channels - bringing together creativity and strategy to deliver standout brand experiences that support our business goals.

Reporting to the Head of Digital Customer Experience, you'll do this by:

• Leading media strategy and content amplification across paid and organic channels, collaborating with agencies to deliver integrated campaigns.
• Executing media plans across digital, BTL, ATL and partnership channels, managing agency relationships, optimising performance and ensuring effective tracking, reporting and communication of campaign activity.
• Driving content strategy and creation across media channels, ensuring engaging and audience-tailored content.
• Overseeing our organic social media strategy, including guiding content creation, community engagement, influencer collaboration, and performance reporting.
• Executing media campaigns and providing strategic recommendations to support in-bakery activity, and as always, optimising performance and maximising ROI.

Let's hear about you
We're looking for a digital marketing professional with proven experience in FMCG or retail settings, and who is (digital) Marketing degree qualified. You are well versed in ATL and BTL media execution, especially when it comes to driving results through BTL channels. You are confident to lead media activity from concept to execution and successfully overseeing social media channels - direct, digital, ATL, BTL and organic social are all part of your tool kit You know how to build strategies that deliver results and resonate with target audiences, and you're ready to bring that expertise to Bakers Delight

You're a strategic thinker with sharp project management skills and a flair for performance tracking. You lead by example, are confident to manage a small team, can communicate with clarity, and thrive in a fast-paced, collaborative environment.

If you're naturally creative, love working in a fast-paced environment, and are driven by customer satisfaction, we'd love to hear from you

Why Bakers Delight?
You'll "loaf" being part of the Bakers Delight family As well as the opportunity to work for a leading and successful international food retailer and well-respected franchisor with bakeries in over 600 locations across Australia, Canada and the USA, Bakers Delight offers a professional, fun and friendly working environment in newly renovated offices.

You'll also have access to a range of benefits and programs that aim to support, reward and inspire:

• Hybrid work policy
• Reward and bonus structure
• Corporate casual dress environment
• Professional development opportunities
• Health and wellness activities
• Novated Lease options

If you are passionate about new product launch innovations and customer experience in a retail or food environment, this is the "roll" for you "Doughn't" miss out - apply today

Note that we prefer to deal with you directly; we haven't briefed a recruitment agency on this role and won't be accepting CVs through any recruitment agency, so please apply directly.