Senior Lifecycle Marketing and Retention Manager

7 hours ago

Australia Talent Source Full time $80,000 - $120,000 per year

Overview:

Hiring a data-driven Senior Lifecycle Marketing & Retention Manager to own the strategy and execution of multi-channel lifecycle programs that drive activation, engagement, and long-term retention. The role partners with product, growth, data, and customer success to deliver measurable lifts in LTV while reducing churn.

Key responsibilities:

  • Strategy and roadmap: Define the end-to-end lifecycle strategy across onboarding, activation, engagement, expansion, cross-sell, win-back, and churn prevention.
  • Journey design: Map customer journeys and build automated, behavior-based flows across email, push, in-app, SMS, and on-site messaging.
  • Campaign execution: Plan and launch always-on programs and seasonal campaigns, including audience segmentation, content briefs, and QA.
  • Experimentation: Run A/B and multivariate tests on messaging, timing, incentives, and channels; scale winners and document learnings.
  • Segmentation and personalization: Build scalable segments and dynamic content using demographics, behavior, lifecycle stage, and predicted value.
  • Analytics and reporting: Own lifecycle dashboards and KPIs (activation, retention, churn, MAU/DAU, reactivation, ARPU/LTV). Translate insights into actions.
  • Churn reduction: Identify at-risk cohorts, design save offers and educational nudges, and collaborate with support and product on root-cause fixes.
  • Cross-functional collaboration: Partner with product on event tracking and trigger logic, growth on paid-to-owned handoffs, and data on attribution and forecasting.
  • Compliance and deliverability: Ensure CAN-SPAM, GDPR, CASL compliance; monitor deliverability and sender reputation; maintain list hygiene.
  • Team and vendor management: Coach a small team and manage Martech partners, budgets, and contracts.

Skills and qualifications:

  • Experience: 2–8+ years in lifecycle, CRM, or retention marketing with proven ownership of KPIs; 2+ years leading programs or people.
  • Channel expertise: Hands-on with email, push, in-app, onsite modals, and SMS, including automated and transactional messaging.
  • Tools: Proficiency with platforms such as Braze, Iterable, HubSpot, , Salesforce Marketing Cloud, or similar; familiarity with analytics tools (Mixpanel, Amplitude, GA).
  • Data fluency: Comfortable with event schemas, cohorting, and funnel analysis; basic SQL or Looker/Tableau skills are a plus.
  • Testing mindset: Strong grasp of experimental design, sample sizing, and statistical significance.
  • Copy and creative: Ability to brief compelling, clear messaging aligned to brand and lifecycle stage.
  • Project management: Excellent prioritization, organization, and stakeholder communication in a fast-moving environment.
  • Compliance knowledge: Understanding of privacy, consent, and deliverability best practices.

Success metrics:

  • Improved activation and onboarding completion rates
  • Higher feature adoption and engagement depth
  • Reduced voluntary and involuntary churn
  • Increased reactivation and win-back rates
  • Growth in ARPU/LTV and net revenue retention

Benefits:

  • Remote-friendly work with flexible hours
  • Competitive compensation with performance incentives
  • Health and wellness benefits
  • Professional development budget and clear growth path
  • Collaborative team culture focused on outcomes

Employment type:

Full-time, permanent

Work location:

Remote

Job Types: Full-time, Permanent

Work Location: Remote

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