Lifecycle Marketing Coordinator

Who We Are

FinTech Services Australia, part of the SkyCredit Group, delivers financial inclusion for everyday Australians directly through the Nimble and Fair Go Finance brands and indirectly through partners.

With a purpose to "empower people, financially", our goal is to make finance fairer, faster, easier, and more accessible for those that are excluded by mainstream credit providers. Off the back of an acquisition and sustained growth across multiple channels in Australia, an exciting opportunity has opened for a Lifecycle Marketing Coordinator to join our team based in the heart of Perth City.

Please see our website link for more information:

About Our Culture

Consistent with our values at FinTech Services Australia (FSA), we empower people to go forward in their career. Our culture has been built with a growth mindset and now with a team of approximately 100 staff, there are ongoing opportunities to grow professionally and personally as we continue to scale up. As such, collaboration and delivering regularly are key aspects of how we work to meet the evolving opportunities and challenges in the market.

The team describe our culture as:

• Fast paced / rapidly changing / innovative

• Friendly and flexible

• Engaging and goal oriented

• Socially responsible

• Genuine and fair

• Clear vision, great leaders, great working environment

• Technologically advanced

• Diverse and authentic

About The Role

Reporting to the Lifecycle Marketing Manager, this role is responsible for building, deploying and optimising campaigns in Salesforce Marketing Cloud and other ad hoc campaigns. The role supports the execution of customer lifecycle communications and will see you working collaboratively with internal stakeholders to deliver engaging, data-driven marketing experiences.

Key Responsibilities include

• Executing email and SMS campaigns across lifecycle stages using Salesforce Marketing Cloud.

• Applying tagging, UTM tracking and testing methodologies.

• Building and maintaining customer journeys, automations and triggered sends.

• Assisting in the planning, setup, testing and deployment of email campaigns and automated journeys using Salesforce Marketing cloud or similar CRM tools.

• Working with stakeholders to source and plan campaign content.

• Assisting with light content writing, digital asset creation (e.g. Canva), and scheduling.

• Working closely with the Lifecycle Marketing Specialist to implement campaigns and lifecycle strategies across the customer journey.

About You

Ideally, you will have 2+ years' experience in a similar role, in consumer finance, insurance, or technical industries. You will be a motivated digital marketer with strong technical and organisational skills, looking to grow your experience in customer journey marketing and automation platforms.

Your experience:

• You will have proven hands-on experience executing end to end email and SMS marketing campaigns, from concept to deployment.

• Working knowledge of marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Adobe Campaign or Braze.

• Experience in analysing campaign performance, with experience in reporting, interpreting success metrics, and using insights to drive optimisation.

• Familiarity with customer segmentation, lifecycle optimisation, and retention strategies, with a desire to deepen skills in data-driven campaign design.

• Experience with Salesforce Marketing Cloud features such as Journey Builder, Automation Studio, CloudPages and MobileConnect (desirable).

• HTML, CSS, SQL or AMPScript knowledge (desirable).

• Adobe Creative Suite experience (Photoshop, Illustrator, Aftereffects) (desirable).

Your Qualifications and Skills

• Fantastic written and verbal communication skills.

• Sound analytical thinking skills.

• Ability to undertake multiple tasks, manage deadlines and prioritise as required.

• Adaptability – able to understand drivers of change and respond effectively to changing constraints.

• Proficient in Canva or similar tools for designing simple, on-brand email assets.

• Degree in marketing, communications or a related discipline or equivalent practical experience.

Please note you must have the right to work in Australia.

What We Offer

• A dynamic environment where you get to work across a variety of projects.

• The opportunity to have a real impact on business performance.

• Great learning and development opportunities.

• A competitive base salary.

• A fun team environment.

• Flexible working from home option available up to 40% of the time

If you are looking to apply your skills and experience in a progressive, forward-thinking workplace, then this is the opportunity for you.

Apply Today