Social Media Marketing Manager

2 days ago

Broadmeadows VIC, Australia Techie International College Full time $58,000 - $78,000 per year

About Techie International College:

Techie International College is a forward-thinking institution dedicated to preparing students for success in today's tech-driven world. We offer innovative programs, hands-on learning, and a vibrant academic community that fosters creativity and growth. We are now looking for a dynamic Social Media Manager to help us amplify our message, engage with students and stakeholders, and grow our online presence across platforms.

Job Summary:

The Social Media Manager will be responsible for creating, curating, and managing high-quality content across all social media platforms. You will play a critical role in communicating the college's values, programs, events, and achievements to both local and international audiences.

Key Responsibilities:

  • Develop and execute a social media strategy to increase brand awareness, student engagement, and enrollment.
  • Manage day-to-day posting and content scheduling across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
  • Collaborate with academic and administrative departments to highlight student success stories, events, and campus updates.
  • Create engaging written, visual, and video content tailored to each platform.
  • Monitor trends and insights to optimize performance and engagement.
  • Analyze social media metrics and prepare regular reports on growth, engagement, and campaign performance.
  • Respond to comments, messages, and inquiries professionally and promptly.
  • Coordinate with photographers, videographers, and content creators as needed.
  • Ensure all content aligns with the college's branding, tone, and messaging.
  • Stay up to date with the latest digital marketing and social media trends, especially within the education sector.

Requirements:

  • Basic experience as a Social Media Manager, preferably in education or a related field.
  • Excellent knowledge of major social media platforms and content trends.
  • Strong writing, editing, and communication skills.
  • Basic design skills (e.g., Canva, Adobe Creative Suite) and video editing are a plus.
  • Basic with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
  • Ability to work independently and as part of a cross-functional team.
  • Creative mindset with strong attention to detail and a results-driven approach.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.

Preferred Qualifications:

  • Experience in higher education marketing or student recruitment.
  • Photography/videography skills.
  • Understanding of SEO, email marketing, or Google Analytics.

Benefits:

  • Competitive salary
  • Flexible working hours or remote opportunities
  • Professional development and training
  • A collaborative and inclusive work environment
  • Opportunities to shape the digital voice of a growing academic institution

How to Apply:

Submit your resume, a brief cover letter, and links to any social media accounts or portfolios you've managed. Applications without work samples may not be considered.

Email:-

Job Type: Full-time

Pay: $58,000.00 – $78,000.00 per year

Work Authorisation:

  • Australia (Preferred)

Work Location: In person

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