Ecommerce and Marketing Manager

Employment Type: Full Time

Location: Hybrid (Melbourne HQ or remote with occasional in-person collaboration)

Team / Department: Marketing, Sales & Ecommerce (Reporting to COO)

About Zea

At Zea, we're passionate about making a positive impact on people's health and wellbeing—naturally. Founded in Tasmania and now loved by customers across Australia, Zea is a family-owned business creating powerful, multi-active formulations using native Australian botanicals like Kunzea Oil. We're more than just a natural brand—we're a purpose-driven company on a mission to help people feel better, live better, and move more freely. As a proud B-Corp and member of 1% for the Planet, we're committed to sustainability, transparency, and community.

The Role

We're looking for a creative, analytical and proactive Ecommerce and Marketing Manager to join our growing team and take Zea's digital presence to the next level. This is a hands-on, high-impact role that will support our ecommerce growth, drive online partnerships, and strengthen brand visibility across key platforms. Reporting directly to the COO, you'll work closely with our internal team, external agencies, and key partners to improve the customer journey and brand engagement, with a strong emphasis on digital performance and efficiency. Please send a short video to Peter at sharing your favourite marketing book or podcast and why it resonates with you. This role is ideal for someone who enjoys collaborating with others, thinks strategically, but is also happy to get in the weeds, troubleshoot issues, and find smarter ways of doing things using automation tools and AI.

Key Responsibilities

Manage and optimise the Zea Shopify store to improve user experience and conversion rates

Own Zea's social media presence across Instagram, Facebook, TikTok, and LinkedIn—including scheduling, content briefing, community engagement, and performance tracking

Work with external agencies to plan and review email marketing campaigns (via Klaviyo) and ensure messaging aligns across channels

Collaborate with partners, influencers and affiliates to drive brand exposure and audience engagement

Support the wholesale team with brand consistency, retail activations and marketing alignment across stockists

Coordinate with and hold performance marketing agencies (Google Ads, Meta Ads) accountable for campaign results and ROAS

Use tools like Canva to brief, edit and manage creative assets across digital touchpoints

Implement automation tools and AI-driven solutions to streamline workflows and increase team efficiency

Regularly report on ecommerce performance, campaign effectiveness, and areas for improvement

Contribute to quarterly planning and broader marketing strategy in collaboration with the leadership team

About You

5+ years experience in ecommerce and digital marketing, ideally in health, wellness, beauty or FMCG

Comfortable managing and optimising within platforms like Shopify, Klaviyo, Google Ads, Meta Ads, and Canva

Experience working with and managing digital/creative agencies and holding them accountable to clear KPIs

Strong track record of building digital partnerships and collaborative brand campaigns

Equally confident thinking strategically and executing tactically—you don't mind rolling up your sleeves when needed

Tech-savvy and excited to use AI tools or automation platforms to work smarter

Naturally organised, detail-oriented, and solutions-focused

Passionate about natural health and wellness, and want to be part of a brand with heart and purpose

Why Join Us

Flexible work arrangements and a supportive hybrid work culture

Work directly with the leadership team in a fast-moving, purpose-led business

Be part of a small, passionate team making a big impact in natural health

Work with a certified B-Corp that genuinely values sustainability, wellbeing and ethical business

Enjoy staff discounts, wellness perks and ongoing professional development opportunities