Digital Marketing Manager

2 weeks ago

Hallam, Victoria, Australia The Website Queen Full time $34,000 - $72,000 per year

We are seeking an experienced and results-driven Digital Marketing Specialist to join our small, dynamic team. Based in our office in Melbourne's South-East suburbs, you will work closely with our company Director and Marketing Manager to drive our digital marketing efforts and contribute directly to business growth.

The ideal candidate will have a proven track record of managing and executing digital marketing campaigns with a focus on performance and continuous improvement.

Key Responsibilities:

  • Campaign Management & Optimization:
  • Manage and optimize campaigns across Google Ads, Google Tag Manager, Search Console, and Google Merchant Center.
  • Continuously monitor, test, and refine campaigns to maximize ROI, enhance brand equity, and achieve ambitious growth targets.
  • Build forecasts, manage pacing, and optimize spending to ensure efficiency, transparency, and alignment with business objectives.
  • Content & Social Media Strategy:
  • Create, manage, and execute a monthly content calendar with consistent themes for our social media channels, including Meta (Facebook/Instagram), YouTube, and LinkedIn.
  • Actively engage with our online community by interacting with users and responding to messages, enquiries, and comments.
  • Produce shareable and engaging content appropriate for the industry that educates and supports marketing goals.
  • Website & SEO Performance:
  • Perform regular edits and updates to our WordPress website.
  • Work with internal and external teams to continually improve website SEO performance.
  • Regularly update company pricing using external database programs.
  • Influencer Relations:
  • Work directly with brand influencers to determine content deliverables that align with our brand and deliver engaging results.
  • Market Analysis & Reporting:
  • Stay ahead of digital trends, platform innovations, and competitor movements to unlock new growth opportunities.
  • Track and report on key performance metrics to the Director and Marketing Manager, providing valuable insights and recommendations.

What We're Looking For:

  • Experience: At least 3+ years of professional experience in a digital marketing role.
  • Proven Skills: Demonstrated experience in managing the specific platforms and responsibilities listed above.
  • Proactive & Collaborative: A self-starter who can work independently but also thrives in a collaborative, small-team environment.
  • Communication: Excellent written and verbal communication skills, with a keen eye for detail and data-driven insights.

If you are a results-driven digital marketer looking for a part-time role where you can make a significant impact, we encourage you to apply.

Job Type: Part-time

Pay: From $34.00 per hour

Expected hours: 22.50 per week

Work Location: In person

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