Area Manager
4 hours ago
Area Manager – On Trade & Fine Wine Retail
The Area Manager function is accountable for both Samuel Smith & Son and Negociants Australia portfolios.
About Us
An opportunity exists within Samuel Smith & Son, a respected, family-owned wine merchant. Established in 1923 by the Hill-Smith family, Samuel Smith & Son services the liquor industry of Australia with a premium portfolio of family owned national and international fine wines and beverages. Samuel Smith & Son also incorporates Negociants Australia, renowned importer of the world's finest wines supporting a network of on-premise and retail venues in Australia. Both portfolios proudly represent outstanding family-owned wineries from Australia and abroad.
About the role
Reporting to the Field Sales Manager QLD, the Area Manager will work within a defined territory and has responsibility for building and maintaining current business in the On Trade Fine Wine Retail business channel. The Area Manager will develop opportunities with existing customers to gain mutually beneficial commercial outcomes for the business and the customer whilst selling across the range of products within the portfolios.
Accountable across both the Samuel Smith & Son and Negociants Australia portfolios, key brands you will work with in retail are Yalumba, Jansz, Brokenwood, Vasse Felix, Wirra Wirra and Jim Barry; just to name a few
Key Requirements
- Deliver results in line with budgeted margin and product mix expectations and ensure opportunities are realised in line with brand guidelines.
- Build and foster existing customer relationships and support customers to build their team's wine knowledge via small group presentations and hosted tastings.
- Interpret data to form actionable insights to leverage opportunity with customers.
- Execution of activation plans, provided by Customer Marketing, to deliver commercial success.
- Translate territory budgets into an operational plan and ensure execution to meet budget and use the CRM Platform in line with company guidelines.
- Plan activities in line with channel expectations allowing flexibility to meet customer needs, at times outside of traditional business hours.
About You
Previous experience in the wine, hospitality or retail liquor industry is essential and an understanding of Customer Relationship Management, Territory Management is preferred.
Experience working with wine or a genuine interest in wine, WSET Level 2 qualifications (or equivalent wine knowledge) and an established network in the wine industry is desirable.
Strong relationship development and sales skills are a must and good commercial acumen including comfort working with margins and reporting is essential.
What's in it for you?
- Competitive salary, incentive plan and company vehicle provided.
- Access to market leading wines through our employee wine allowance.
· A flexible/hybrid environment where you will be empowered you to be your best.
How to apply
Please forward your cover letter and resume via the Apply now function. Applications will close on 30th November 2025.
Confidential inquiries can be directed to Stuart Hearn Talent Acquisition Manager on
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