Lead Specialist

Make a difference with your marketing leadership.

Join one of Victoria's most trusted community safety organisations and help shape how we communicate, engage, and inspire action to save lives.

Life Saving Victoria (LSV) is seeking an experienced and creative Lead Specialist – Marketing to drive the organisation's marketing strategy, campaigns, and brand presence across the state. This senior specialist role is a 12-month maternity leave placement, ideal for a hands-on marketer who thrives on project management, creative collaboration, and purpose-driven work.

About the role

Reporting to the Senior Manager - Media, Marketing & Communications, you'll lead the development and delivery of strategic marketing plans and projects that support LSV's executive team, business units, and volunteer network.

You will:

• Lead and deliver integrated marketing campaigns, events, and blackspot safety projects.
• Build and maintain sponsorship and partnership opportunities, ensuring effective performance and reporting.
• Manage LSV's brand identity and visual standards across all channels, guiding internal teams and design partners.
• Lead planning and delivery of key events, working with volunteers, contractors, and government stakeholders.
• Oversee the development of engaging digital content, including updates to the LSV website and social media.
• Oversee key organisational publications ensuring clear, impactful storytelling.
• Contribute to team operations through budget oversight, performance reporting, and contractor management.

This is a dynamic leadership opportunity for someone who loves working across multiple projects and stakeholders, from local lifesaving clubs to government partners, all while promoting the vital work of LSV.

About you

You're a confident communicator and strategist with a knack for turning complex ideas into compelling campaigns. You bring both creative and analytical thinking to your work, thrive under pressure, and have strong stakeholder management skills.

Essential experience and qualifications

• 5+ years' experience in marketing, communications, or a related field, with proven project management capability.
• Exceptional writing and editing skills with experience tailoring content for diverse audiences and channels.
• Strong understanding of digital marketing and campaign development.
• Current Victorian Driver Licence and availability for occasional after-hours or event work.
• Possess (or be able to obtain) an Employee Working with Children Check.

Desirable

• Tertiary qualification in marketing, communications, or public relations.
• Experience working within a purpose-driven, government, or not-for-profit organisation.

Why join LSV?

At Life Saving Victoria, you'll be part of a passionate team dedicated to saving lives and building safer communities. We offer:

• A hybrid working model (home and office flexibility).
• Access to professional development and training.
• A supportive, collaborative environment with real social impact.
• Salary packaging and employee wellbeing programs.

Ready to make a difference? Apply now to lead meaningful marketing that helps keep Victorians safe in, on, and around water.

Research shows us that women won't always apply for a role if they don't tick all the boxes. If you fall into that category we would love to hear from you, so we can access your ability and even if you aren't ready now, you might just be at out next intake.     

LSV is an equal opportunity employer and encourages applications from suitably qualified and diverse candidates. We provide a welcoming, safe and flexible approach to work and provide an environment that benefits from and enables the best from everyone.  

LSV takes seriously its responsibility to deliver a safe, fair and inclusive environment for Children and Young People. It is essential that anyone involved with LSV understands their responsibility in relation to child safety. Our organisation requires all applicants to obtain a 'Working with Children Check' prior to appointment.