CRM & Marketing Automation Manager

4 days ago

Sydney, New South Wales, Australia HIR TALENT Full time $90,000 - $120,000 per year

Position: CRM & Marketing Automation Manager / Lifecycle Marketing Manager

Location: Sydney Head Office - Full Time in Office

Drive engagement, conversion, and client experience excellence for a high-growth, design-led business.

About the Role

We are seeking an experienced CRM & Marketing Automation Manager to lead the design, automation, and optimisation of marketing workflows. This pivotal role is focused on HubSpot campaign management, CRM governance, pipeline reporting, and lifecycle optimisation – ensuring every client interaction is timely, relevant, and impactful.

You'll own the end-to-end automation strategy, from outbound campaigns and nurture workflows to compliance documentation, contract tracking, and post-conversion engagement. Collaborating closely with Sales, Marketing, and Operations teams, you'll be central to delivering a best-in-class client journey and measurable business outcomes.

Key Responsibilities

  • Build, manage, and optimise email, SMS, and nurture campaigns within HubSpot.
  • Design and implement automation triggers and workflows to maximise engagement and conversion.
  • Oversee CRM governance and data integrity, ensuring compliance and segmentation accuracy.
  • Deliver dashboards and reporting for leadership across funnel conversion, enquiry tracking, and pipeline health.
  • Collaborate cross-functionally with Sales, Marketing, and Operations to align lifecycle strategies.
  • Leverage GenAI tools to improve campaign optimisation and QA.
  • Continuously enhance processes, scalability, and client experience.

About You

  • 3+ years' hands-on HubSpot expertise – essential.
  • Proven success in CRM operations, lifecycle campaign management, and automation workflows.
  • Strong analytical mindset with experience creating dashboards and actionable insights.
  • Skilled in data hygiene, governance, and integrations (e.g. Zapier, aggregators).
  • Excellent communicator with the ability to train and support internal teams.
  • Adaptable, detail-oriented, and passionate about delivering exceptional client experiences.
  • Degree in Marketing, Business, or Digital field preferred.

Why Join?

This is an opportunity to step into a high-impact, strategic role where your work will directly influence engagement, conversion, and client satisfaction.

You'll join a dynamic, collaborative team environment, gain exposure to exciting projects, cutting-edge tools, and play a key role in shaping the CRM and marketing automation strategy of a fast-growing, future-focused organisation.

If this sounds like you, please get in touch with Belinda Mundy on or APPLY NOW.

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