Social Media and Community Lead

At 
CarExpert

, we help Australians buy smarter and own better by combining expert car reviews with a full-service buying experience. With millions of viewers and readers each month, we're building the most trusted automotive brand in the country, helping more Australians choose and buy their next car with confidence.

We want a
Social Media and Community Lead

to grow engaged audiences, create content that resonates, and strengthen the CarExpert community across every digital platform. This role is perfect for someone who thrives in fast-paced environments, loves experimenting with formats, and knows how to turn car reviews, news, and guides into thumb-stopping content across every platform.

About this role

This isn't just a typical "social media manager" role; we want a
digital storyteller.
In this position, you'll shape how CarExpert connects with audiences online. Your role is to grow engaged communities by transforming our expert reviews, news, and insights into compelling digital stories; driving more people to CarExpert so we can save them time, money and stress on their next new car.

You'll:

• Shape our voice

across Facebook, Instagram, TikTok, LinkedIn and beyond.
- Craft platform-specific narratives
 that bring CarExpert's expert content to life in approachable, engaging ways.
- Grow an active and engaged community
 of car buyers, enthusiasts, and partners, not just followers.
- Edit and re-shape video content
 (car reviews, comparisons, behind-the-scenes) into thumb-stopping compelling formats (shorts, reels, teasers).
- Translate reviews, guides, and big events into social-first storytelling
, optimised for reach and conversation.
- Plan and schedule content calendars
 across platforms with an audience-growth mindset.
- Engage directly with communities
, starting conversations, encouraging feedback, and surfacing insights.
- Collaborate with editorial, video and marketing teams
 to amplify campaigns, research, and launches.
- Drive influencer and creator collaborations
to extend CarExpert's reach and credibility.
- Maximise performance of organic content
 with smart boosting strategies to amplify reach and engagement, ensuring content delivers on campaign objectives.
- Track performance, audience sentiment and community health
, with a focus on how our work ultimately drives Australians to choose CarExpert for their next new car.

About you

You're more than a social media manager - you're a digital storyteller and community builder. You know how to craft content that captures attention and how to nurture a community, so it feels connected, valued, and engaged. You're hands-on, creative, and quick to adapt in a fast-moving environment.

We'd love you to bring:

• 5+ years' experience in social media, digital content, or community management, ideally in a fast-paced brand or publisher environment.
• A proven track record of growing audiences and driving engagement across multiple platforms.
• Strong video editing skills with an eye for social-first storytelling.
• Excellent writing skills with the ability to turn complex or technical topics into clear, relatable stories.
• Experience in community engagement and moderation - starting conversations, responding authentically, and building trust.
• A good balance of creative instincts and data-driven thinking; you know how to test, learn, and refine.
• Awareness of platform trends and emerging formats, with the ability to adapt content to maximise reach and impact.
• A proactive, collaborative approach; you're someone who brings ideas, energy, and positivity to the team.

Why CarExpert?

• Be part of a fast-growing, entrepreneurial team reshaping the new car market, and helping Australians buy smarter, with the right car at the right deal.
• Dynamic, high-energy environment where your ideas move quickly into execution.
• Chance to make a visible impact on brand growth and community building.
• Collaborative culture with founders, journalists, and video specialists who are passionate about cars.

Ready to grow with us? How to apply

Step 1:
Apply today with your resume.

Step 2:
If you advance to the next round, we'd like you to
show us your storytelling skills in action with a short video in 9:16 format. You can choose one of these creative tasks to share with us on TikTok/YouTube unlisted, Dropbox, or Google Drive:

• Submit a short video (