Project Manager – Product

Who we are

Directed is a powerhouse in consumer & enterprise technology. Having over thirty-five brands and thousands of products sold both through major retailers, marketplaces and direct to the consumer, our products create excitement, bring convenience, and add to the quality of life for all Australians.

Over the last few years, we have grown our brands and product range significantly and are poised for our biggest year to date as we continue to expand into new categories. So, if you're seeking to join a company that is a market leader, offering opportunities for growth and a focus on your development and success, now is the time to join Directed

About the role

As we continue to expand our product categories and sales channels, this newly created role of a Project Manager – Product & Marketing will drive efficiency and effectiveness across all marketing and product related projects within Directed Group, providing structure, clear workflows and execution discipline. The role will be an integral contributor to the company's success, engaging with all relevant stakeholders across a project; maintaining close relationships with internal and external parties, and working cross functionally to provide support for the successful delivery of a variety of innovative and fast paced projects.

Meet your new team

Our Product & Marketing team plays an essential role in leading all product sourcing, development and marketing functions to support our product portfolios, retail channels, eCommerce and marketplaces, digital marketing, web development and creative production activities at Directed. The marketing team additionally supports a variety of events and point of sale projects. This high energy and collaborative team own execution of the brand, product and marketing requirements to enable both customer and sales success. This team also conceptualises, creates and executes all design material to support business wide activity for all brands and divisions, often managing 20+ concurrent projects.

How you will make an impact

Our Project Manager – Product & Marketing will work closely with our Chief Product & Marketing Officer to lead the coordination and execution of multiple concurrent product and marketing projects. Some of your responsibilities will include to:

• Maintain a unified critical path that encompasses the product life cycle: Brand/Portfolio, Product Development, but a particular focus on Marketing, including brand/category managers, studio, content, retail partners and channels, events teams, performance, media.
• Create project scopes, timelines, resource needs, and milestone tracking that integrates marketing deliverables with product readiness.
• Act as the central point of product & marketing project oversight for Category & Brand, Sourcing & Compliance, Marketing Studio, eCommerce, and Finance.
• Lead regular cross-team stand-ups to ensure issues are surfaced early and handovers are completed on time.
• Identify bottlenecks (e.g., compliance delays, creative revisions, retail campaign timings, go to market delays) and escalate or troubleshoot proactively.
• Produce regular status reports, dashboards, and progress updates for senior leadership.
• Document lessons learned through Post-Implementation Reviews (PIRs) and share across teams to foster continuous improvement.
• Standardise and maintain project documentation (briefs, campaign templates, checklists, knowledge bases) to drive consistent workflows.
• Advocate for and help implement backlog management, sprint planning, or other structured ways of working that improve speed-to-market.
• Provide guidance and occasional training on project management fundamentals, ensuring broader team members understand their roles and responsibilities.

Your skills and experience

This exciting role creates a unique opportunity to make a significant impact on the product and marketing projects at Directed group. The ideal candidate we seek is a project management specialist who can demonstrate:

• Proven ability to deliver cross-functional projects on time and within scope (marketing focus, but spanning product, marketing, and sales).
• Adept at stakeholder management, particularly in fast-paced, opinion-driven environments.
• Able to communicate complex issues succinctly and diplomatically at all levels of the organisation.
• Using project management tools (e.g., Wrike, ) to maintain real-time visibility and accountability.
• Knowledge of marketing best practices (e.g., research and insights, brand planning, campaign planning, campaign rollouts, sponsorship integration).
• Understanding how product readiness and retail sales cycles impacts marketing timing and vice versa.
• Being comfortable identifying risks early, generating solutions, and prioritising resource allocation.
• A data-oriented approach to decision-making when possible, but able to pivot quickly under ambiguity.
• Thriving in environments with shifting priorities, able to manage multiple concurrent projects without losing momentum.
• Comfortable pushing back diplomatically on unrealistic timelines or scope creep.
• Knowledge of consumer electronics or a related industry is a plus, especially regarding retail marketing and brand-building.

Perks & Benefits

Why Directed? You'll be part of a company that puts your personal development, growth and success first. Our team is made up of a diverse and inclusive group of individuals who are dedicated to helping one another achieve our goals. We love to have fun, regularly organize company-wide social events to connect and collectively celebrate our wins. As a member of our team, you'll also enjoy great benefits such as free onsite parking, significant product discounts, and salary packaging perks. There's so much to look forward to when you join our team

This role will be based onsite at our modern Tullamarine corporate head office, offers a great salary package, the ability to make a visible difference and plenty of opportunities to further your skills and grow, all whilst being part of a supportive, and collegiate team.

Next steps

Like what you've read so far? Keen to progress your project management career within our team? APPLY NOW and be sure to complete the follow up questions sent to you from our recruitment platform. Note that agency submissions will not be accepted for this role.