Marketing & Growth Specialist – 2Bros Nashville Hot Chicken

2 days ago

Slacks Creek QLD, Australia 2 Bros Slacks Creek Pty Ltd Full time $70,000 - $90,000 per year

About 2Bros

2Bros Nashville Hot Chicken is a fast-growing quick-service restaurant brand known for our bold flavours, halal-certified menu, and commitment to delivering an exceptional dining experience. With a growing footprint in service station markets, we pride ourselves on quality, innovation, and servicing the multicultural community of Australia.

About the Role

We are seeking a full-time Marketing & Growth Specialist to support the Leadership Team in delivering marketing campaigns, managing digital platforms, and driving growth through new and innovative channels.

The ideal candidate will bring experience in product launches, market research, PR, and social media marketing along with a deep understanding of halal requirements, multicultural demographics, and retail space. A key focus will be identifying expansion opportunities that do not rely on new brick-and-mortar stores, such as pop-up activations and mobile vending solutions.

This role provides the opportunity to apply hands-on marketing skills while contributing to research-driven growth initiatives that shape the future of the brand.

Key Responsibilities

Marketing Support

  • Assist the marketing team in planning and executing campaigns.
  • Help prepare promotional materials, PR collateral, and digital content.
  • Support internal and external communications, including newsletters and brand collaborations.

Digital & Social Media

  • Manage posting schedules and engagement across Instagram, Facebook, and TikTok.
  • Create visually engaging content (stories, reels, and promotional videos).
  • Track and report performance metrics to optimise digital campaigns.

Growth & Expansion Research

  • Conduct demographic and market research to identify new growth areas.
  • Analyse multicultural community trends and halal customer needs.
  • Explore opportunities in service station retail, pop-up activations, and mobile vending solutions.
  • Present insights and recommendations to guide growth strategy.

Product & Campaign Assistance

  • Support product launches and menu promotions from concept to rollout.
  • Assist in coordinating influencer marketing, collaborations, and events.
  • Monitor customer feedback to highlight opportunities for improvement.

Requirements and Skills

  • Bachelor's degree in Marketing, Business, or related field.
  • Experience in product launches, market research, and PR collateral review.
  • Strong digital marketing skills including content creation, social media, and influencer engagement.
  • Deep understanding of halal requirements, multicultural demographics, and service station retail.
  • Familiarity with pop-up activations or mobile vending solutions is highly valued.
  • Strong communication, organisation, and project management skills.
  • Creative and proactive with a willingness to learn and grow.

What's in it for you

  • Competitive salary: AUD 70,000 – 90,000 per annum.
  • Opportunity to work in a fast-growing QSR brand with strong community connections.
  • Hands-on experience across marketing, research, and brand growth initiatives.
  • Exposure to innovative expansion strategies beyond traditional stores.
  • Be part of a dynamic, halal-certified brand servicing the multicultural community of Australia.

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Benefits:

  • Employee discount
  • Health insurance
  • Professional development assistance
  • Work from home

Education:

  • Bachelor Degree (Preferred)

Experience:

  • Marketing: 2 years (Preferred)

Willingness to travel:

  • 50% (Preferred)

Work Location: Hybrid remote in Slacks Creek QLD 4127

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