Business Marketing Manager

Business Marketing Manager - Hospital & Ambulatory Monitoring ANZ

Philips is a leading global healthcare company aiming to improve the lives of 3 billion people by 2025. We strive to make the world healthier and more sustainable through innovation developed across a broad range of Imaging, Information and Monitoring systems.

We're offering an exciting role as a Business Marketing Manager – Hospital and Ambulatory Monitoring ANZ. You'll use your expertise in Hospital Patient Monitoring and Ambulatory care and strong marketing skills to collaborate with our sales team, enhancing Philips' value and clinical expertise. Your main responsibilities include developing go-to-market strategies for our diverse portfolio, analysing market trends, refining value propositions, and optimizing sales campaigns. You'll also recommend pricing and promotions to increase sales and profitability and manage end-of-life strategies for products.

This role reports to the Hospital Patient Monitoring Business & Marketing Lead, with preferred location in Sydney, but exceptional candidates from Melbourne or Brisbane are welcome.

Your role:

• Coordinates execution and supports development of a comprehensive Marketing plan for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in ANZ.
• Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
• Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
• Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
• Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.

Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.

Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.
- Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.
- Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.
- Develop and maintaining the Zone Key Opinion Leader framework in collaboration with our Medical Office and Clinical specialists.

You're the right fit if:

• Have a deep understanding of the Hospital Patient Monitoring and Ambulatory product portfolio OR a deep understanding of the customers' needs and market situation for critical care and cardiology within ANZ.
• Minimum 5 years of experience with a bachelor's or master's degree in marketing, Sales, Business Administration, Product Management or equivalent .
• You will bring expertise in business acumen, new product introduction, product portfolio management, business development, and go-to-market strategies.
• Ideally, you will be proficient in omnichannel customer engagement, marketing analytics, and proposition development.
• Experience in driving continuous improvement across various functions.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Philips is an equal opportunity employer committed to building and supporting an inclusive workforce that reflects the diverse communities we operate within. Your application will be fairly assessed, regardless of your race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran or disability status.

We're living this commitment through our Reconciliation Action Plan and employee-led resource groups, and we encourage people from all backgrounds, including Aboriginal and Torres Strait Islander, Māori and Pacific Peoples, to apply.

Should you require assistance during your application process due to accessibility reasons, we will accommodate this upon request.