Head of Performance

1 day ago

Sunshine North Victoria Australia The Collagen Co Pty Full time $120,000 - $180,000 per year

About The Collagen Co.

At The Collagen Co. our mission is to empower individuals to glow from the inside out — making self-care fun, effective, and confidence-boosting. Whether it's supporting fitness goals, navigating busy lifestyles, or ageing gracefully, we help people shine through the power of collagen and support them every step of the way.

As pioneers of Beauty Nutrition, we're redefining how people approach beauty, health, and wellbeing through science-backed, great-tasting collagen formulations that deliver visible results. With innovation, integrity, and a passion for helping others look and feel their best, we're building a global brand at the forefront of the Beauty Nutrition movement.

The Opportunity

We're seeking a dynamic Head of Performance to lead and scale our performance marketing function across all paid digital channels, including Meta, TikTok, Google, YouTube, and emerging platforms. This role is both strategic and hands-on, responsible for driving company-wide growth through data-led marketing and optimising substantial media investments to scale efficiently. You'll lead a talented team of media specialists and creative strategists to deliver profitable customer acquisition and marketing efficiency across multiple markets. If you're passionate about performance marketing, thrive in a fast-paced environment, and want to be part of a brand that's redefining Beauty Nutrition globally, this role is for you.

Key Responsibilities

  • Develop and execute The Collagen Co.'s performance marketing strategy across all paid digital platforms.
  • Lead, mentor, and inspire a results-driven team of media buyers and creative strategists.
  • Oversee budget allocation, forecasting, and optimisation to drive profitable growth.
  • Build and manage data frameworks tracking key metrics.
  • Drive best-practice media buying and creative testing across Meta, Google, YouTube, and TikTok.
  • Champion a data-first culture using MTA, MMM, and incrementality frameworks alongside analytics tools such as Northbeam, Motion, Shopify Analytics, and GA4, while continuously exploring new tools to enhance measurement and performance.
  • Partner cross-functionally with Brand, E-Commerce, Product, and Supply Chain teams to align campaigns with business priorities and product launches.
  • Identify and test new channels, tools, and creative strategies to stay ahead of market trends.

About You

  • 7+ years' experience in digital and performance marketing, with 3+ years in a leadership role.
  • Proven experience managing large-scale paid media investments across Meta, Google, TikTok, and YouTube.
  • Proven expertise in growth strategy, creative optimisation, and performance attribution through MMM, MTA, and incrementality systems, complemented by advanced analytical and reporting skills.
  • Experience in eCommerce or DTC brands — ideally within health, wellness, or beauty industries.
  • A strategic and creative thinker who thrives in a fast-paced, data-driven environment.

Why Join Us

  • Be part of one of the world's most exciting beauty nutrition brands redefining an entire category.
  • Lead a high-performing team that's scaling globally.
  • Enjoy a creative, entrepreneurial culture that values innovation and big ideas.

Ready to make your mark and help the world Experience the Glow?

Apply now and join The Collagen Co. — where health, beauty, and innovation collide.

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