Specialty Coffee Sales Manager

2 weeks ago

Greater Melbourne Area, Australia Simonelli Group S.p.A. Full time $80,000 - $120,000 per year

About working in Simonelli Group Australia:

As Specialty Coffee Sales Manager for the Australian market you will report directly to the National Sales Manager and you will be in charge of developing sales of Nuova Simonelli, Victoria Arduino and 3Temp products within the specialty roasters and coffee chain channels. You will build strong customer relationships, handle events and collaborations with the Coffee Community, and promote customer-focused marketing and event campaigns.

Main Activities:

  • Sales Strategy: Develop and implement sales strategies to meet or exceed sales targets. Identify potential customers and market opportunities to expand the customer base.
  • Customer Relationship Management: Build and maintain strong relationships with existing and potential customers. Understand their needs and provide appropriate solutions. Provide excellent customer service and support throughout the sales process.
  • Equipment Knowledge: Have a thorough understanding of the equipment you are selling, including its features, benefits, and technical specifications. Stay updated on industry trends and competitor offerings.
  • Sales Presentations: Prepare and deliver persuasive sales presentations to potential customers. Highlight the value and benefits of the equipment and address any concerns or objections.
  • Sales Negotiation: Negotiate prices, terms, and conditions with customers to secure profitable deals. Understand pricing strategies and market dynamics to maximise sales revenue.
  • Sales Forecasting and Reporting: Track and analyse sales data to identify trends and opportunities. Prepare regular sales reports and forecasts for management.
  • Team Collaboration: Collaborate with other departments such as marketing, customer service, technical support and CBC (Coffee&Beverages Community) to ensure a seamless sales process. Provide feedback and suggestions to improve product offerings and customer experience.
  • Territory Management: Effectively manage your assigned territory, including prioritizing sales activities, managing travel schedules, and optimizing customer visits.
  • Sales Administration: Complete necessary paperwork, such as sales contracts, purchase orders, and sales reports, accurately and in a timely manner. Ensure compliance with company policies and procedures.
  • Professional Development: Continuously improve your knowledge and skills through available training programs, industry events, and self-study. Stay informed about new products and market trends.

Key Competencies:

  • Based in Melbourne or open to relocation
  • Eligibility to work in Australia (Australian citizenship, permanent residency, or valid work visa)
  • Excellent English language skills, both oral and written
  • Proven experience in sales, preferably in B2B environments and within the Australian coffee equipment sector
  • Previous experience in the specialty coffee industry, with a comprehensive knowledge of coffee beans, their origins, flavours, roasting techniques, and brewing methods
  • Active involvement in the Australian specialty coffee community, with a passion for high-quality coffee
  • Cross-cultural communication skills
  • Availability to travel up to 100 days per year

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