Content Producer

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We're a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we're growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

As a Content Producer (Paid Social), you'll bring ideas to life that help clinicians and healthcare leaders discover the power of Heidi globally.

You'll work within the Acquisition team, focused on crafting high-performing paid social ad creative predominantly across Meta, LinkedIn, Reddit & TikTok. You'll use your skills in graphic design, video editing, and generative AI to produce thumb-stopping creative that inspires engagement and drives sign-ups.

You'll also play a key role in project managing and briefing a small team of in-house designers, ensuring alignment on creative direction, timelines, and deliverables. You'll also work with influencers across multiple timezones.

This role sits at the intersection of creativity and project management — ideal for someone who lives and breathes social content, understands what makes ads convert, and isn't afraid to experiment.

You'll collaborate closely with the Performance Marketing Manager (Paid Social), using tools like Figma, Final Cut Pro, and Midjourney to test, iterate, and refine ideas that move fast and perform even faster.

• Create and brief in short-form video content (Reels, TikToks, Shorts) optimised for paid social performance
• Design and brief in ad creatives, storyboards, and static assets in Figma, aligned with campaign objectives
• Edit and adapt videos for different platforms, audiences, and A/B test variants
• Refine creative based on data from performance analysts
• Research trends, creator styles, and best practices to inspire new ad concepts
• Use generative AI tools (e.g. ChatGPT, Midjourney, Pomelli) for ideation, scripting, and creative asset development
• Contribute to creative testing pipelines with multiple ad variations and hooks
• Maintain brand consistency across all paid creative assets
• Collaborate across time zones to keep content production organised, efficient, and aligned with performance objectives

• Experience producing and editing static and short-form video content for social or paid campaigns
• Strong design skills in Figma (layout, typography, ad creative development)
• Familiarity with video editing tools (CapCut, Final Cut Pro, Premiere Pro, or similar)
• Understanding of social ad formats and best practices for Meta, TikTok, and YouTube
• Comfort working in a data-informed, performance-driven environment
• Experience using generative AI tools for creative ideation and production
• Awareness of creator and influencer trends across major platforms
• Ideally maintains an active Instagram or TikTok portfolio showcasing creative or ad-style work
• Self-motivated, organised, and curious — with a desire to experiment and grow quick
• [Bonus] Experience with motion graphics or animation
• [Bonus] Experience briefing influencers and managing contracts and rates
• [Bonus] Experience in managing or coordinating creative teams across regions or time zones

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you will flourish with us

• Flexible hybrid working environment, with 3 days in the office.
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.