Visitor Economy Partnership Officer

About the role

As our Visitor Economy Partnership Officer, you'll be at the heart of Penrith's transformation into a thriving tourism destination. You'll forge strong relationships with tourism operators, event organisers, state agencies, and industry partners to deliver the actions outlined in our Visitor Economy Strategy (VES).

Your work will include:

• Attracting major leisure and business events that showcase Penrith's strengths and drive visitation.
• Managing sponsorships and partnerships, from identifying opportunities through to delivering benefits and outcomes.
• Processing and managing filming applications and approvals, balancing creative opportunities with operational and community needs.
• Connecting local tourism operators to programs and initiatives that build their capability ahead of the new airport opening.
• Creating engaging tourism content for channels such as the Penrith Visitor Guide, our tourism website, and social media platforms.
• Analysing tourism data to uncover insights and guide strategic growth across the region.

If you're ready to make a meaningful impact, influence the visitor experience, and be part of something big, this is your opportunity to lead with purpose, creativity, and collaboration.

Essential criteria

• A tertiary qualification in Marketing, Tourism, Economic Development, or a related field
• Experience in researching, organising, and sharing information
• Skills in digital content creation and campaign scheduling
• Proven ability to build and maintain strong stakeholder relationships
• Skilled in managing projects and approval processes effectively
• Ability to work independently and confidently

Desirable criteria

• A current Class C Driver's Licence
• Knowledge of Local Government operations
• Familiarity with the Australian tourism industry

Commencing salary: $92,765.00 per annum plus 12% Superannuation.

Salary: The salary for this position ranges from $92, $107,380.00, plus 12% Superannuation, and will be negotiated commensurate with the skills, qualifications and experience of the preferred applicant.

You will be required to undertake employment checks, which may include a Criminal History Check, Qualification Check, Working with Children Check, Medical Declaration and/or a Functional Test, as relevant to the position for which you have applied. Where a Criminal History Check is required and has returned a result that indicates disclosable court outcomes, you will be required to provide a copy of the report to Penrith City Council, for review, in order to progress through the recruitment process.

How to apply

Visit to view the position description and to find out more information about employment with Penrith City Council. Please select the link/s below to view the position description and to submit your application online.

In addition to a cover letter and resume, applicants are required to submit comprehensive responses to the selection criteria (listed above) as a part of their initial application. Applicants who do not meet the essential criteria will not be considered.

Completed applications must be received by 11.55pm on the closing date. Please allow 4 weeks from the closing date for the processing of your application.

For further information about the position, please contact Justine Sinclair, Visitor Economy Lead, on

About us

At Penrith City Council, we're passionate about people; in our community and in our workplace. We want you to be able to be your best self and we get that work is just one part of your life, so we're here to support you in the moments that matter. As the winner of the 2020 Local Government Excellence in People and Culture Award and an Excellence Award winner in the 2020 Australian HR Awards, you can be confident in joining a workplace that offers truly outstanding benefits, including:

• A range of flexible work arrangements
• 18 weeks paid maternity leave
• Health and wellbeing leave
• 15 days personal leave
• Significant financial and leave support for undertaking further education
• Diverse salary packaging
• Free access to all Ripples venues
• And much, much more

The City Economy and Marketing department consists of a dynamic team of professionals passionate about stimulating the Penrith economy through an exciting range of marketing and economic development programs.

Council is a Child Safe Organisation, for more information about this please see our website.

Applicants must have the right to live and work in Australia to apply for this position.