Product Manager Aboriginal Experiences

• Be part of shaping authentic Aboriginal cultural tourism experiences across NSW
• Clerk Grade 9/10 with a salary range of $129,464 - $142,665per annum plus superannuation
• Ongoing Full-Time role based in Sydney, NSW

This is a targeted role under Government Sector Employment Rule 26. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

About the role

The Product Manager Aboriginal Experiences will be our subject matter expert, leading initiatives that grow and showcase Aboriginal visitor experiences across NSW. You'll work closely with Aboriginal tourism operators, stakeholders, and the NSW Aboriginal Tour Operator Council to strengthen capability, create new experiences, and ensure Aboriginal cultural tourism is meaningfully represented across Destination NSW programs.

In this role, you will:

• Develop and deliver initiatives that grow Aboriginal cultural experiences informed by data and consumer insights.
• Support and inspire Aboriginal operators and stakeholders to deliver high quality, authentic visitor experiences.
• Advocate for inclusion of Aboriginal cultural tourism across Destination NSW strategies, programs and marketing.
• Build strong relationships with stakeholders to ensure growth and long-term sustainability of the Aboriginal tourism sector.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

See for further details.

About you

We are looking for a motivated and collaborative professional who is passionate about Aboriginal cultural tourism and creating authentic experiences for visitors.

The ideal candidate will have the following:

• Strong experience in product or visitor experience development, ideally within the tourism, cultural or lifestyle sector.
• Knowledge and understanding of Aboriginal cultural tourism development, with experience working alongside Aboriginal stakeholders and communities.
• Excellent relationship building, facilitation and communication skills.
• The ability to manage multiple projects in a fast-paced environment while delivering results.
• Tertiary qualifications in Marketing, Tourism, or a related discipline.

To learn more about the role, please click here to download the role description.

How to apply

Your application must include a cover letter and an up-to-date resume that details your capabilities and experience in relation to the above role.

Closing Date: Tuesday, 9 September 2025 [10.00AM]

Contact: For more information on the role please contact Jenny Mitchell, A/Director Product and Distribution Development Policy, Product and Engagement on

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.