Senior Social Media

Do you want to work for a values-based, emergency service organisation that puts the community at the centre of everything we do?

We are proud of the work we do in protecting lives and property, 24 hours a day, 7 days a week.

With over 51,000 volunteers CFA strives to be an organisation of choice for volunteers and employees. We, embrace individuals with diverse skills, experiences, and backgrounds, recognising the unique value they bring to CFA.

To learn more about the Country Fire Authority (CFA), we invite you to visit our About Us page.

About the Role

Make a real impact by leading CFA's digital voice and connecting communities before, during and after emergencies.

We are seeking a Senior Social Media and Content Adviser to join CFA's Media Unit on a parental leave contract through to 12 October 2026.

CFA operates in a complex environment where community trust, reputation, and awareness are critical to achieving our vision. Our Media Unit is a dedicated team of specialists who develop and deliver strategies to guide how CFA engages with Victorians through the media.

In this role, you will lead CFA's social media strategy and drive innovative approaches to grow and strengthen our digital channels. You will play a pivotal role in facilitating two-way digital engagement with both the Victorian community and CFA members - before, during and after emergencies.

By delivering engaging, timely and relevant content, you will:

• Support CFA's role in providing critical community information at a state level.
• Enhance trust in CFA as a respected emergency service organisation.
• Contribute to building resilience across Victorian communities.

You will also identify and create opportunities to showcase the contributions and achievements of CFA staff and volunteers, ensuring their stories are shared widely and meaningfully across our digital platforms.

About You

You are a skilled digital communications professional with tertiary qualifications (or equivalent experience) and a strong track record in managing social media and online engagement channels. You can advise and influence senior leaders, develop strategies to shape positive public sentiment and create engaging digital content including video, graphics, and written stories.

With a keen understanding of current and emerging communications technologies, you bring creativity, strategic thinking and excellent interpersonal skills, building strong relationships across teams, stakeholders and the wider community to help CFA connect with Victorians effectively.

A detailed position description is attached.

Why choose CFA

• Meaningful Purpose: Your contribution truly makes a difference
• Work-Life Balance: Paid parental leave, generous leave provisions
• Growth Opportunities: Learning and development
• Flexibility: Hybrid work options with flexible work arrangements
• Discounts: Emergency Memberlink discounts on various services
• Wellbeing Focus: Healthy for Life programs, flu vaccinations
• Member Assistance Program: Access support across 8 service pathways

Your Application

Click the 'apply' button to access our online application form. Here you will be asked to provide personal and contact details and respond to employment-related questions.

When applying for a position with CFA, please submit a cover letter and resume that demonstrates your qualifications, experience, key attributes and skills required for the position.

Pre-employment Checks

Offers of employment will only be made to candidates who:

• Successfully complete Reference Checks, a National Police History Check, Working Rights Check and hold a valid Working with Children Check.

CFA is committed to creating and maintaining a diverse, inclusive, and safe volunteer and work environment. Our aim is to have a volunteer and paid workforce that reflects the community it serves. First Nations people, women, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply.

Applications close: 11:59pm 7 September 2025.

If at any stage of the recruitment and selection process you require an alternative format to the application material or reasonable adjustment to the interview arrangements, please don't hesitate to contact the person listed on the ad or alternatively, email

The Country Fire Authority (CFA) values your privacy. We will use the information you provide when you are applying for employment with us for the purpose of recruitment, selection, evaluation and appointment and to report on anonymised key metrics (e.g. diversity). The information we collect will be handled in accordance with privacy laws, including the Privacy and Data Protection Act 2014. You can view our Privacy Statement here. For access and correction of the information we have collected, contact