Lead Product Manager

Build, Experiment, Grow
At Safewill, we're reshaping how Australians approach end-of-life planning. As a Lead Product Manager focused on Growth, you'll sit at the intersection of marketing, product, design, and data - identifying and executing high-impact growth levers that improve conversion, LTV, retention, and overall user value.

This is a hands-on, high-autonomy role where you'll champion experimentation and data-led decision-making. You'll lead cross-functional squads from idea through to shipped product and be accountable for real, measurable results. Ideal for a product thinker who is both systems-minded and user-obsessed - and loves figuring out what makes people click.

What You'll Lead
As a Lead Product Manager (Growth), your goal is to drive step-change improvements in conversion, retention, and lifetime value. You'll lead a high-velocity squad that runs continuous experiments, uncovers growth levers, and builds segment-based experiences that meet our customers where they are.

*Growth & Experimentation*

• Own our experimentation roadmap - form hypotheses, prioritise by impact, and run 2-3 experiments monthly
• Use quantitative (e.g. funnel, cohort, LTV) and qualitative (e.g. user testing, interviews) methods to uncover opportunities
• Measure and communicate what's working, what's not, and what we're learning

*Product Discovery & Execution*

• Reimagine core journeys - e.g. signup, executor appointment, referral flows - to reduce friction and build trust
• Design and ship segment-based experiences based on user type, life stage, or channel context
• Balance UX and commercial goals - finding LTV gains that don't hurt CVR

*Cross-Functional Leadership*

• Work in lockstep with Growth, Legal, Design, and Engineering to align roadmaps and accelerate decision-making
• Build strong stakeholder trust through insight, velocity, and delivery
• Collaborate closely with the CPO to shape roadmap and share key learnings across the business

What Great Looks Like
Within your first 6-12 months, you'll:

• Drive uplift in one or more core metrics: conversion, executor appointment rate, network effect, or LTV
• Run a high-cadence testing pipeline grounded in insight, not just ideas
• Ship a cohort-based product experience that improves retention or referrals
• Navigate commercial-UX tradeoffs and deliver monetisation improvements with minimal user friction
• Influence priorities through strategic insight, not just delivery

What You Bring

• 5+ years in product roles with a focus on B2C growth, experimentation, or performance
• Strong analytics capability - confident in SQL, Amplitude, Looker or similar tools
• Demonstrated success improving key product metrics (CVR, LTV, retention, engagement)
• Comfortable leading qualitative research to uncover deep user insights
• Thrive in ambiguity, with a bias to action and ownership

*Bonus Points For*

• Experience in legaltech, fintech, healthtech, or other trust-critical domains
• Pricing, packaging, or referral mechanic experience
• Experience designing flows for segmented or lifecycle-based audiences

Why Safewill?
We're rewriting how Australians deal with death - simplifying wills, and end-of-life services through beautifully simple tech. Our culture is high-speed, impact-obsessed, and all-in. You'll join a team that's building fast, working smart, and lifting each other every step of the way.

We live by our SAFE values:

• Speed: We move quickly with purpose
• All-in: We win as a team
• Find the Impact: We focus on what matters
• Elevate: We raise the bar, every day

We're building out our benefits as we scale, and for now you'll have access to:

• Equity into Safewill (ESOP)
• Free access to Updoc for your health + wellbeing
• Regular team events and company rituals to bring everyone together