Sales Performance Principal

Perth

We're leading Western Australians to their intelligent energy future.
And we want you to be part of it.
You might know us as Western Australia's largest electricity generator and energy retailer, supporting 1.2 million customers across the state.

But what you might not know, is that we're investing in renewable energy projects, including wind farms and big batteries, to help build a more sustainable and reliable future.

Our Big Battery is now live in Kwinana, we're expanding the Warradarge Wind Farm, the WA EV Network has launched, and we have many other projects in the works.

We're a purpose-driven organisation, owned by the people of WA. Our commitment is to ensure all Western Australians have access to secure, reliable, and sustainable energy.

We believe that the benefits of renewable energy aren't just for some, they're for everyone.

This is where you come in.

Role Description
The Sales Performance Principal Role is an exciting opportunity within our Business Customer and Growth team based at our Perth CBD Office.

Reporting directly to the Head of Business Customer and Growth, you will be responsible the development and execution of sales strategies for our business customers. The role drives business sales performance by embedding market and customer insights, fostering cross-functional collaboration, and ensuring alignment and continuous improvement of sales initiatives.

Job Responsibilities

• Develop short- and long-term sales strategies aligned with Synergy's vision to provide clear focus across customer channels
• Prepare and leverage customer, market and competitive insights to inform decision-making
• Analyse sales metrics to identify new opportunities improving overall team effectiveness
• Manage the Sales Incentive Scheme, continuously assessing its efficacy in supporting business objectives
• Act as a connector between teams within and outside Customer to deliver aligned outcomes meeting business objectives and customer needs

What You Will Bring

• Proven ability to lead strategic initiatives across teams and functions and influencing outcomes without direct authority.
• Strong analytical, research, and problem-solving capabilities, with a data-driven approach to decision-making.
• Demonstrated ability to engage and influence a wide range of stakeholders, both internally and externally.
• Extensive experience in corporate environments such as energy, resources, banking, sales, consulting or similar.
• Passion for delivering value through innovation, collaboration, and a deep understanding of customer needs.

So, what's it like working for Synergy?
As one of Australia's most trusted utility brands, we value our customers, the community we operate in, and our people. When you work with us, you'll be joining an inclusive and proactive organisation, one that enables innovative thinking, accountable leadership, and collaboration. It's how we're creating an exceptional workplace, and we want you to be part of it.

At Synergy we have a wide range of benefits designed to help you balance your work and home life, support your health and wellbeing along with having access to professional development opportunities.

Here's a just a few of the benefits you'll have access to as a Synergy employee:

• Flexible work arrangements
• Paid parental leave for primary and secondary caregivers
• Other leave options including reproductive and purchased annual leave
• Volunteer leave so you can give back to your community
• Learning and development opportunities

More details can be found here

At Synergy we believe in creating an inclusive and diverse workplace where everyone can thrive and feel a true sense of belonging. We're proud to be recognised as an inclusive employer by the Diversity Council of Australia. We celebrate our diversity and warmly welcome applications from individuals of all backgrounds, especially those from underrepresented groups.

Have we sparked your interest? We hope so. It's an exciting time for energy in Western Australia – and you're connected to it.

Click 'Apply' below to get started with your application.

Applications close 10 Oct 2025, however Synergy reserves the right to close applications when a suitable pool of candidates is identified.

Need some help?
Get in touch with our Talent Acquisition team