Brand Development Officer

2 weeks ago

Melbourne, Victoria, Australia Khans Foods Pty Ltd Full time $90,000 - $120,000 per year

KHANS FOODS PTY LTD is a Melbourne-based importer and distributor of premium Halal and Tayyab-certified food products under the trusted 
KHAN'S
 brand. Over the past decade, we've grown from a local supplier into a national player, managing exclusive South Asian food brands and expanding into markets across Australia, the UAE, Pakistan, New Zealand, and Canada.

We're looking for a 
Brand Development Officer
 to take the lead on strategic marketing and branding initiatives that boost product visibility, drive national sales growth, and launch our products into new domestic and international markets. This is a key role in our next stage of expansion.

Key Responsibilities

  • Create and execute brand marketing strategies for product launches and nationwide positioning
  • Conduct market research and competitor analysis to spot growth opportunities
  • Manage online and offline marketing campaigns, including social media, digital ads, and print collateral
  • Work with designers and vendors to produce high-quality branded materials
  • Support e-commerce marketing, email campaigns, and website content updates
  • Track and report on campaign performance using digital analytics and KPIs
  • Coordinate company participation in local and overseas trade exhibitions
  • Ensure consistent messaging and tone across all platforms and communications

Key Requirements

  • Qualifications in marketing and/or business
  • At least one year of relevant work experience
  • Positive Australian skills assessment is a plus but not essential
  • Linguistic skills and cultural awareness are an advantage

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