Head of Digital Marketing

• Do you want to do work that really matters? Help us end avoidable blindness
• Full time fixed term contract 12-month parental leave contract, based in Sydney (Flexible work from home arrangements available)
• Closing Date: Wednesday the 15th of October 2025

ABOUT THE FRED HOLLOWS FOUNDATION

The Foundation is an international development organisation working to prevent blindness and restore sight. We continue to carry on the legacy of Professor Fred Hollows, who believed every person had the right to quality eye care, no matter where they live. The Foundation has grown to work in more than 25 countries throughout Africa, South Asia, Southeast Asia, the Middle East and the Pacific, as well as Australia. The Foundation has restored sight to more than 3 million people worldwide. We have an ambitious five-year strategic plan that aims to take us even closer to realising our vision of a world in which no person is needlessly blind or vision impaired and Indigenous Australians exercise their right to sight and good health.

THE OPPORTUNITY

The Head of Digital Marketing is accountable for the strategic planning, design and delivery of digital campaigns and programs that drive online acquisition, retention and revenue for The Foundation. As a senior leader within the Public Affairs team, this role is a trusted digital advisor and advocate, collaborating across the organisation to engage supporters and unlock resources globally, with a particular focus on Individual Giving.

KEY RESPONSIBILITIES

• Individual Giving (online):
  Lead the digital component of The Foundation's individual giving strategy by planning and implementing digital fundraising initiatives that drive acquisition, retention, and revenue growth. Collaborate with Individual Giving leads to align on targets and shape strategic priorities and tactics to achieve them. Provide digital expertise and guidance across the organisation and champion digital best practice.
• Paid Media Management:
  Lead the development and delivery of The Foundation's digital paid media strategy to achieve fundraising and brand awareness objectives. Manage a $2M+ annual paid media budget and ensure effective allocation to maximise ROI. Oversee the relationship with our digital media agency, providing strategic direction, holding them accountable for performance, and leveraging data-driven insights to continually optimise campaign effectiveness across key digital channels.
• Email Marketing and Automation:
  Provide strategic oversight of The Foundation's email and marketing automation program, ensuring it aligns with organisational priorities and supports fundraising goals. Support the Digital Marketing Specialist in managing the day-to-day of the email marketing program. Maintain responsibility for content feedback and approvals. Play a key supporting role in the integration of Salesforce Marketing Cloud with The Foundation's new CRM.
• Reporting and Analytics:
  working in collaboration with the Data team, produce regular reporting materials including quarterly and post-campaign reports, with a focus on producing actionable insights. Utilise these insights in improving digital marketing programs in clear, tangible ways.
• People and Supplier Management:
  Manage and develop the Digital Marketing Specialist and Social Media Specialist, providing coaching, feedback, and professional growth opportunities. Oversee relationships with external agencies and suppliers, ensuring delivery of high-quality work and accountability for performance. Foster a collaborative, high-performing culture that supports innovation, knowledge sharing, and alignment with The Foundation's strategic objectives.

WHAT YOU'LL NEED TO SUCCEED

• Experience driving online fundraising outcomes in a similar organisation/charity/NGO
• Experience overseeing paid performance campaigns across digital channels including Meta, Google, Microsoft and TikTok
• Experience managing high-income EDM programs
• Experience using analytics tools such as GA4 and Power BI to report and drive strategy
• Experience managing staff, teams and external agencies
• Proven experience managing budgets and tracking expenditure
• Systems
  : Salesforce Marketing Cloud, Google Analytics 4, Meta Ads Manager, Google Marketing PlatformAds, Microsoft Ads
• Bachelors degree in Marketing

How we recognise your contribution

Through our internal programs and employee benefits we aim to create an environment where you will feel supported and empowered. Whether your focus is on continuous learning, professional development or finding an environment which enables you to thrive while balancing family or personal commitments, we have a range of programs in place to support you. Including:

• Generous salary packaging, we provide access to not-for-profit salary packaging options, which will increase your take home pay.
• Flexible work environment, we focus on output, not hours and enable you to prioritise your health and wellbeing
• Generous leave allowances
• Ongoing commitment to your continuous learning and career development, through tailored leadership and professional development programs, and focused development conversations.

To find out more about our benefits click here

APPLICATIONS

Please apply directly using the "Apply" button. Your application should include a CV and, preferably, a cover letter that outlines your interest in the role and addresses the key criteria listed in the "Key Responsibilities", and "What you need to succeed" sections of the advertisement.

Applications Close:
Wednesday the 15th of October 2025

Aboriginal and Torres Strait Islander people are encouraged to apply for this position.

The Fred Hollows Foundation is committed to protecting the rights of children and community partners in all areas where we work. Applicants are advised that The Foundation reserves the right to conduct police checks, and other screening procedures to ensure we maintain and promote a child safe environment. In addition, The Foundation reserves the right to verify qualifications and credentials of applicants as part of our recruitment and screening processes.

Please note: We will not be accepting CV's via agencies for this role.