Senior Digital Marketing Manager

1 week ago

Sydney, New South Wales, Australia TheDriveGroup Full time $120,000 - $180,000 per year

Marketing Manager

Sydney | Hybrid | Full-time

We are looking for a creative and results-driven Marketing Manager to take ownership of campaigns from concept and ideation through to delivery and performance measurement. You'll play a key role in balancing brand storytelling with data-driven decision making, ensuring every campaign not only looks great but achieves commercial impact.

Key Responsibilities

  • Lead the end-to-end development of marketing campaigns, from ideation and storyboarding to execution and analysis.
  • Oversee creative output across photo, video, and design, ensuring it aligns with brand and performance goals.
  • Manage budgets, timelines, and production workflows to deliver projects on time and on brief.
  • Monitor, analyse, and report on campaign performance across Meta Ads, Google Analytics, and other digital platforms.
  • Drive customer growth through innovative acquisition and retention strategies.
  • Partner with creative, digital, and product teams, as well as external agencies, to deliver seamless campaigns.

About You

  • 5+ years' experience in a marketing role within a fast-paced eCommerce or digital-first environment
  • Proven ability to develop and deliver creative marketing campaigns that perform
  • Demonstrated experience leading campaigns end-to-end, from ideation and concept through to execution and post-campaign analysis
  • Proven experience managing and optimising large-scale marketing budgets (ideally $10M+ annually) with measurable ROI
  • Strong understanding of performance marketing metrics (ROAS, CPA, CTR)
  • Proficient in Meta Ads Manager & Google Analytics
  • Excellent organisational and project management skills
  • Creative thinker with a commercial mindset
  • Proactive, collaborative, and thrives in cross-functional teams

If you're a marketing professional who can dream it, deliver it, and measure it, we'd love to hear from you.

Please apply directly or send your CV to

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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you

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