Digital Marketing Manager

About Us

Established in 2014 by Australian, Sarah-Jane Abrahams, and Norwegian, Helle Them-Enger, FAITHFULL is based out of Bali, Indonesia and Sydney, Australia.

Intending to evoke a sense of summer in the everyday, FAITHFULL brings together thoughtful, considered designs with nostalgic nods to vintage patterns and fabrications. Never restrictive, each piece has been carefully designed and delicately handcrafted to transition seamlessly through the seasons and last a lifetime.

FAITHFULL has been proudly B-Corp Certified since 2021 and was recertified at the end of 2024.

Role Overview

This mid-level position plays an integral role within the ecommerce team, where you'll spearhead our Digital Marketing Strategy and manage our paid media across Search, Social, Affiliates and our organic D2C digital channels including CRM and social media.

As Digital Marketing Manager, you will be responsible for planning, executing, and optimising digital campaigns across paid and organic channels. You'll bring a deep understanding of social and search platforms, customer journeys, and content strategy to elevate brand awareness, drive traffic, and increase conversion globally for our brand.

This role requires someone who is hands-on, data-savvy, and understands how to blend brand with performance — we're a global brand seeking strong strategic and executional skills from the right candidate. You'll play a crucial part in both day-to-day execution and work closely with our Senior Ecommerce Manager to align our long-term strategic digital direction.

Key Responsibilities

Paid Media & Advertising

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Develop and manage paid social campaigns across Meta, TikTok, Pinterest and other social media platforms that may present an opportunity for our brand. 

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Plan and execute Google Ads campaigns (Search, Shopping, Display, PMAX & YouTube)

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Continuously optimise ad performance based on KPIs (ROAS, CPA, CTR)

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Collaborate with creative and marketing teams to brief, develop, and deliver compelling ad content that aligns with FAITHFULLS tone, aesthetic, and customer profile.

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Provide weekly, monthly and annual analysis and reporting to the wider team that includes paid and organic traffic analysis and provide strategic insights for ongoing efficiencies with both spend and other digital marketing initiatives.

Social Media Management

• Develop and execute social media strategy across multiple channels including Instagram, TikTok, Facebook and Pinterest.
• Working closely with our marketing and content teams, drive storytelling and engagement on key platforms, especially TikTok and Instagram.
• Manage daily publishing and community engagement across all channels.
• Work closely with the Marketing and Content Manager and Graphic Designer to deliver impactful assets.

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Advise on emerging platform best practise and algorithm updates to stay ahead of the curve

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Analyse and report on performance weekly/monthly with actionable insights.

• Benchmark against industry trends and propose new opportunities to grow brand awareness.
• Actively engage with the community, responding to messages, comments, and tagged content.

CRM & Email Marketing (Klaviyo)

• Develop and manage the global CRM communications strategy and roadmap across all channels (email, SMS, VIP and Loyalty, outreach, and future channels)

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Collaborate with our Marketing and Content Manager and Designer to produce high-performing emails

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Schedule the end-to-end performance and execution of our weekly campaign sends

• Manage and optimise our multi-channel lifecycle campaigns (acquisition, onboarding, engagement, reactivation, win-back).
• Drive segmentation, personalization, and automation strategies to improve engagement and conversion.
• Provide weekly/monthly analytics and data to harness customer insights for efficient campaigns.

Affiliate Program

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Manage our existing affiliate program and platform including monitoring and approving ongoing partnerships and monthly transactions

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Look for brand alignment and opportunities to expand with new and existing partnerships 

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Ensure affiliates align with brand values, aesthetics, and target demographics

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Work with the creative team to supply affiliates with brand-approved, seasonally updated content

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Provide weekly / monthly campaign reporting and channel insight to the wider team

Trade Calendar & Content Planning

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Contribute to the marketing trade calendar in line with product drops, promotions, and seasonal moments

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Work closely with our Marketing & Content Manager and Graphic Designer to ensure all digital channels are aligned with brand and campaign timelines

What You'll Bring To The Role:

• 4–6 years of digital marketing experience, ideally in fashion or eCommerce
• A proven successful history of managing paid media channels and scaling Meta and Google ads
• Experience with Pinterest Ads and platform-specific targeting strategies
• Hands-on experience with Klaviyo or similar CRM and email automation provider
• Strong organisational and time-management skills
• Ability to interpret data and make performance-based decisions
• A passion for fashion and a strong visual and trend sensibility
• Experience in Shopify or other fashion eCommerce platforms
• Knowledge of GA4 and multi-channel attribution

Perks & Benefits

• Join a team that values innovation and teamwork, where your contributions will help shape the future of our brand.
• Competitive salary
• Flexible work environment (remote or hybrid options available)
• Staff discounts and generous allowance
• Opportunities for professional development and growth
• A creative and collaborative team culture

FAITHFULL is committed to creating thoughtfully produced, socially responsible garments. From our manufacturing choices and commercial practices to our organisational culture, community investment, environmental footprint and social impact, we ensure that each step is a positive one and one that falls in line with our brand's values.