Senior Product Manager – Consumer

20 hours ago

Melbourne CBD Victoria Australia SelfWealth Full time $120,000 - $180,000 per year

About us

At Selfwealth by Syfe, we're transforming how everyday Australians approach stock market investing. By providing one of the country's most intuitive mobile and web platforms, we've driven down investment costs while empowering individuals to take control of their financial future.

As part of Syfe, the largest investment platform in APAC with over US$10 billion in assets under administration, we are united by a mission to make wealth-building simpler, smarter, and more accessible. Backed by US$132 million in funding, Syfe is a trusted partner for over 250,000 in Singapore and 130,000 in Australia. Together, we aim to shape the future of wealth for millions during Australia's largest generational wealth transfer in history by delivering innovative tools and experiences for anyone ready to build real, long-term wealth.

If you're passionate about empowering individuals and shaping the future of investing, join us in making a lasting impact

The right profile

We're looking for a Senior Product Manager to take the lead on shaping high-impact growth experiences that help more Australians discover, activate, and realise value from Selfwealth by Syfe. You'll focus on driving customer acquisition, early engagement, and bringing our proposition to life across digital touchpoints. This role sits within a broader product team, with scope to collaborate across other key experiences like trading or future growth domains.

To succeed in this role, you'll need strong product instincts, a bias for action, and an ability to collaborate across marketing, data, engineering, CX, and operations. You'll thrive on accountability, navigate ambiguity with clarity, and always keep your eyes on what matters most: getting more Australians invested, faster.

Key responsibilities

  • Lead and optimise key product journeys that contribute to growth and early customer success.
  • Collaborate with marketing on offer design, messaging, and activation flows.
  • Identify and improve onboarding and funding opportunities to reduce friction and accelerate time to value.
  • Use behavioural and performance data to prioritise improvements.
  • Align product positioning, features, and flows to amplify value.

Qualifications

  • 8+ years of product experience in onboarding, activation, or consumer growth roles.
  • Experience working in fintech, SaaS, or fast-moving digital product environments.
  • Skilled at leading cross-functional initiatives across product, marketing, and CX.
  • Hands-on with product analytics, funnel optimisation, and journey design.
  • While it's not necessary to already have deep finance knowledge, you should have a passion for investing or a strong desire to learn quickly in this space.

We recognise the challenges of imposter syndrome and encourage those with unique insights to apply. Don't let self-doubt prevent you from a great opportunity – we look forward to connecting with you

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