Senior Manager Consumer Campaigns and Content

Senior Manager Consumer Campaigns and Content

07 April 2025

At ASIC, you can be the change that ensures a fair, strong and efficient financial system for the benefit of all Australians. Contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.

As Senior Manager, Consumer Campaigns and Content you will lead the development and execution of consumer-focused campaigns and content strategies that people remember. This is a pivotal role in driving the evolution of ASIC’s MoneySmart program, ensuring it remains one of Australia’s leading, trusted sources of independent financial information.

Location: Sydney or Melbourne

Salary: $165,011 - $195,951 (plus 15.4% superannuation)

Employment Type: Permanent

Application Deadline: 11:59pm AEST, Monday 21 April 2025.

The team

The Communications and Corporate Affairs (CCA) Group builds and leverages media and strategic stakeholder relationships to improve awareness and understanding of ASIC's mandate and outcomes. It manages external, digital and internal communications, and delivers ASIC's consumer education and MoneySmart.

This role sits in the Corporate Affairs team in the CCA Group, which is accountable for consumer communications, including MoneySmart, and CCA's strategy.

From 2025, ASIC's MoneySmart program, which was accessed by more than 11 million Australians last year, will start delivering a new ongoing program to ensure Australians have easy access to independent, reliable information on superannuation and retirement through new consumer education campaigns, content and tools.

The role

As Senior Manager, Consumer Campaigns and Content, you will:

1. Lead and develop a high-performing team responsible for consumer campaigns, content strategy, and digital engagement, delivering impactful and engaging content across multiple channels.
2. Drive the implementation of ASIC’s consumer communication strategy, shaping the future of ASIC’s consumer and investor communications and expanding MoneySmart’s reach and relevance.
3. Act as a media spokesperson, building strong relationships with key journalists, opinion leaders, and stakeholders to enhance ASIC and MoneySmart’s engagement with media on consumer and investor finances.
4. Oversee the creation and optimisation of best-in-class content, ensuring an audience-led, data-driven approach that maximises engagement and effectiveness.
5. Manage campaign budgets, timelines, and resources, ensuring high-impact delivery and compliance with regulatory and financial communication best practices.

About you

You have extensive experience in communications, public relations, media, marketing or related fields. You bring a deep understanding of digital content creation, SEO, social media marketing and web analytics. You have a proven track record of leading high-performing teams and developing compelling, user-centric content that cuts through in a crowded media landscape. Experience in the financial services industry and a strong passion for financial education and consumer advocacy are highly regarded.

Your exceptional stakeholder management, media relations, and content-first storytelling expertise enable you to influence executives, advise technical experts, and engage with consumer groups effectively. You are highly organised, with strong strategic planning and project management skills, and thrive in fast-paced, complex environments. A natural collaborator, you foster a culture of creativity, innovation, and continuous improvement while ensuring content and campaigns are impactful, engaging, and aligned with ASIC’s strategic priorities.

View the position description for more information or click ‘apply ' to start your application.

About ASIC

ASIC's remit is one of the broadest of regulators across the world. ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. Through our enforcement work, we hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms.

ASIC is committed to a providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. Indigenous Australians are encouraged to apply as well as applicants from all backgrounds and with different abilities.

We offer a range of employee benefits including:

1. Attractive superannuation
2. Additional leave entitlements
3. 50/50 hybrid work-from home model
4. Flexible work arrangements
5. Assistance for study and professional development

To work with us, you need to be an Australian citizen and be prepared to complete an ASIC Suitability and Baseline Assessment.

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