Strategy Director

OMD Melbourne

Strategy Director

• Melbourne – South Yarra
• Full time Permanent
• Reporting to Head of Strategy

What's in it for you?

• Access to top tier clients and complex business challenges
• Continuous development through our mixed learning approach
• All the tools, equipment and mentors you need to be successful in your role
• Our organisation encourages diversity, supports charities and environmental initiatives
• We encourage and fully support flexible working
• Parental leave
• Fun social events

Details regarding the role

Your role is predominantly to lead campaign strategies and brand solutions / initiatives for dedicated clients to create new brand and business opportunities. These strategies should be grounded in measurable outcomes, and align with KPI benchmarks as relevant to comms, business & brand. You will continue to 'check in' on strategies once in market to continue to drive opportunity, responding to events, business / consumer actions and campaign tracking. Collaborate with Account Leadership, Planning / AM / AD leads, Digital, Create, Trading and Resolution teams to ensure strategies are executable and distinctive in market.

The day-to-day responsibilities:

• Leading brand and campaign strategies, ensuring adherence to our strategic process, OMD Design, identifying trends and behaviours and utilising our proprietary tools.
• Help build OMD's reputation as a "strategic communication agency" through best in class work that shapes in market solutions and is recognised as best practise.
• Developing innovative communication strategies on key clients, which tangibly shapes, influences and inspires new behaviour
• Championing strategic thinking in agency and mentoring junior talent
• Proactive client engagement including thought leadership pieces, regular proactive ideas outside briefs and market intelligence
• Community Leadership & Management

What you'll need:

• Demonstrated ability to lead the development of brand and campaign strategies
• Proficiency in identifying industry trends and consumer behaviors, with a track record of leveraging proprietary tools for strategic insights.
• Ability to conceive and develop innovative communication strategies for key clients that effectively shape, influence, and inspire new behaviors in the target audience.
• Strong commitment to championing strategic thinking within the agency, with a willingness to mentor and guide junior talent in developing strategic acumen.
• Proactive and client-focused approach, including thought leadership contributions, the generation of ideas outside of client briefs, and the continuous monitoring of market intelligence to inform strategies
• Demonstrated capacity to lead and manage teams effectively within the agency, fostering a collaborative and innovative environment for strategic development.
• Strong analytical and problem-solving skills to address complex client challenges and opportunities.
• A client-first approach, with a focus on understanding client needs and delivering tailored solutions that drive success.

What makes OMD so great?

OMD Worldwide, a leading global media communications agency and part of Omnicom Media Group, has consistently demonstrated excellence in the advertising industry, earning numerous prestigious awards over the years.

2024 Achievements:

• Cannes Lions International Festival of Creativity:
  OMD was honoured as the Media Network of the Year, reflecting its innovative and impactful media strategies.
• Campaign Global Agency of the Year Awards:
  OMD secured the title of Global Agency Network of the Year, underscoring its global influence and outstanding performance.
• MMA Smarties Europe Awards:
  The agency was named Agency Network of the Year, winning 'Europe Best in Show' and ten other trophies, highlighting its creative excellence in mobile marketing.
• Media Week Awards
  : Manning Gottlieb OMD, part of OMD Worldwide, received the Media Agency of the Year award, showcasing its leadership in the media landscape.
• Campaign Asia-Pacific Agency of the Year Awards:
  OMD led the awards, demonstrating exceptional creativity and impactful work in the APAC region.

These accolades underscore OMD's commitment to delivering innovative media solutions and its influential presence in the global advertising industry.

Next steps

Does this opportunity feel like the perfect fit for you? Don't hesitate—apply today

If you have any questions or would like a confidential discussion about the role, our dedicated Talent team is here to assist and eager to hear from you.

We take pride in being an Equal Employment Opportunity (EEO) employer, fostering a workplace where diversity and inclusion thrive. Regardless of race, color, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, disability, or any other characteristic, we welcome and encourage applications from individuals of all backgrounds.

Should you require any support or accessibility accommodations during the application process, please inform us at the time of your application. Your privacy is important to us, and all personal information will be handled in accordance with relevant privacy legislation. Now is your time—show us what you can bring to the table