Strategy Director

Company Description:

Leo Burnett is built upon the foundation that what helps people, helps business.

We are in the business of Reinvention - always adapting, shifting and evolving to identify and support the changing needs of today, using creative problem solving to unlock commercial success for our clients.

We've worked hard to be one of Australia's leading communications agencies, and our ambition is to be the most innovative creative solutions company in the world, and to have fun doing it.

Overview:

We're looking for a visionary Strategy Director to join our experienced team at Leo's in Melbourne. This role calls for a strategic mastermind who can craft innovative brand strategies and elevate or creative teams to produce effective results for our clients.

As a Strategy Director, you'll play a pivotal role in crafting smart solutions for our clients and supporting new business efforts. You collaborate closely with stakeholders to identify their challenges and growth opportunities, balancing daily strategy delivery with the long-term vision for their brands.

By leading strategy across accounts and integrating insight-driven thinking into creative development, you help produce work with significant business impact. Your experience to identify proactive opportunities and deliver high-quality strategic thinking supports the agency's goal to be the leading creative solutions company, while also having fun in the process.

Day to day in this role, you'll get to:

• Shape strategic thinking across integrated campaigns and brand experiences.
• Lead strategy for a portfolio of clients and collaborate on larger projects.
• Build trusted stakeholder relationships with results-oriented strategies for brand growth.
• Craft brand, communications, and channel strategies across various platforms.
• Support new business efforts by identifying opportunities and contributing to pitches.
• Stay updated on emerging trends to inform strategic recommendations.
• Direct research and data analysis to uncover insights and build strategic foundations.
• Develop and drive workshops and strategic sessions with clients.
• Collaborate with creative teams to inspire insight-led creative ideas.
• Conduct competitive, category, and cultural analysis to find white space opportunities.
• Contribute to thought leadership and understanding of consumer and media landscapes.
• Develop clear strategic documents, including KPIs and measurement plans.
• Foster a positive team culture, mentoring junior strategists and collaborating across departments.

The person we're looking for has / is:

• Extensive strategy experience in creative agencies or consultancies.
• Well-versed in developing communication architectures and brand plans.
• Confident in autonomously guiding client strategies and campaigns.
• Proven track record in insight-driven brand and campaign strategies.
• Sharp strategic thinker, adept from brand building to product acquisition.
• Blends insight seeking and strategic thinking, aware of digital/cultural trends.
• Effective presenter, inspiring teams and your stakeholders.
• Builds strong collaborative relationships across teams and networks.
• Simplifies complex obstacles into clear strategic directions.
• Passionate about creative thinking and challenging conventions.
• Knowledgeable in marketing science and up to date with best practices.
• Proficient in measurement tools and defining success metrics.
• Contributed to award-winning campaigns and compelling case studies.

What You Can Expect From Us:

Partner with the greatest clients in Australia: ANZ Bank, Bundaberg Rum, Canon, Captain Morgan, Destination NSW, Diageo, Gordons Gin, HBF, Johnnie Walker, Red Rooster, Smirnoff, Suncorp, Superloop, Transurban, UDL, and Vitasoy.

Make the best work of your career: We believe in the power of creativity to transform human behaviour. Each one of us is held accountable for contributing to ideas of the highest standard in the world. And we're recognized for it. More recently we ranked #1 Agency of the Year by Campaign Brief's The Work and #3 Regional Agency of the Decade by Cannes Lions.

Work with the best people: If you've ever met a Burnetter you'll know we stand apart. Our agency is filled with smart, kind people who are passionate about the work and who genuinely care about each other.

Have the best experience: We have industry-leading flexibility and a culture we're famous for. Our structure and processes are uncomplicated because we focus on output. And there are endless opportunities for growth in both Leo Burnett and Publicis Groupe more broadly with access to global opportunities and L&D programs.

Additional Information:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.