Marketing Planning

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco Australia has an exciting opportunity for a Marketing Planning & Information Executive in Australia

Your key responsibilities will include:

• Predict industry trends, evaluate macroeconomic impacts, and forecast local market shifts to inform strategic planning.
• Monitor and analyze performance vs. forecasts; provide insights and recommendations for course correction.
• Use multiple data sources to extract actionable insights that support commercial and strategic decisions.
• Analyze competitor performance, track government policies, and monitor illicit trade impacts.
• Enhance data tools and analysis methodologies to improve efficiency and accessibility across the business.
• Inform pricing and revenue growth strategies using macroeconomic, consumer, and internal financial data.
• Work closely with Marketing, Commercial, Finance, and agency partners to ensure aligned execution of plans and insights.
• Build and maintain positive internal and external relationships to ensure smooth delivery of reporting and insights.

What are we looking for?

• Preferably 3 - 4 years of experience in Consumer Insights, Commercial Analysis, or a related role within FMCG.
• Proficient in demand forecasting, data mining, and handling internal/external data sources (e.g., Circana, Kantar, Roy Morgan).
• Skilled in Power BI and/or database management tools.
• Strong quantitative and analytical skills to translate data into actionable insights.
• Excellent written and verbal communication skills to convey complex insights clearly across different stakeholders.
• Proven ability to work cross-functionally with teams like Marketing, Finance, and RGM.
• Experience in managing or coordinating with external data providers or agencies.
• Growth mindset, proactive learning attitude, and adaptability to new tools and business challenges.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.