Individual giving coordinator
4 days ago
Position
Description
Very Special Kids believes that all children and young people have the right to
quality of life, no matter how long or short their life may be.
Position Title: Individual Giving Coordinator
Classification: FTE 1.0 (Full time)
Enterprise
Agreement:
N/A
Location: 321 Glenferrie Road Malvern
Department: Fundraising & Marketing Team
No. Direct
Reports:
N/A
Reporting To: Fundraising Manager
Job Purpose: The Individual Giving Coordinator is responsible for delivering effective
fundraising campaigns that grow income, deepen supporter engagement,
and increase the number of active donors. This role coordinates multi-
channel appeals and the regular giving program, with a strong focus on
donor acquisition, retention, and stewardship. Using data-driven insights
and compelling storytelling, the Individual Giving Coordinator ensures
campaigns are impactful, donor-centred, and aligned with the broader
fundraising strategy of Very Special Kids.
Skills &
Experience:
Qualifications & experience
• Diploma or tertiary qualification in marketing, communications, or a
related field (desirable).
- Demonstrated experience in a fundraising role, ideally within
individual giving or a direct marketing environment.
- Proven track record in delivering successful multi-channel campaigns
across direct mail, telemarketing, and digital platforms.
- Experience managing relationships with key internal and external
stakeholders.
- Knowledge of best-practice fundraising and donor stewardship
principles (desirable).
Additional Requirements
WWCC, Police Check, COVID Vaccination.
Skills
• Strong written and verbal communication skills.
- Confident storyteller with the ability to translate complex or sensitive
topics into impactful narratives that inspire action.
- Analytical mindset with the ability to interpret data and make
informed, evidence-based decisions.
- Proficiency using CRM systems (preferably Salesforce) and campaign
reporting tools.
- Strong attention to detail and organisational skills, and the ability to
prioritise and manage multiple projects and campaigns to deadline.
- Passion for the mission and values of Very Special Kids, with a
commitment to ethical and donor-centred fundraising.
Summary of
Key
Responsibilities:
Donor Acquisition and Campaign Delivery
• Manage multiple appeals and campaigns to deadlines, and agreed
income targets.
- Coordinate the end-to-end delivery of multi-channel fundraising
appeals and annual giving campaigns, including direct mail,
telemarketing, email, and digital.
- Plan and execute donor acquisition campaigns across digital, direct
mail, and other channels to grow the active supporter base.
- Collaborate with internal teams and external suppliers to ensure
messaging is on-brand, timely, and aligned with fundraising
objectives, including fundraising agencies, designers, copywriters,
print and mail houses.
- Lead the development of case studies and supporter stories, including
conducting interviews and crafting content for use across appeals,
digital platforms, and social media.
- Ensure all campaign content is clear, compelling, and emotionally
resonant, using strong storytelling to translate complex or sensitive
topics into impactful narratives that inspire action.
- Work closely with the Fundraising Manager and broader team to align
individual giving strategies with organizational goals.
Regular Giving Program
• Coordinate the delivery and growth of the regular giving program,
including acquisition, retention, and upgrade strategies.
- Monitor donor retention and churn rates and implement initiatives to
improve donor loyalty and lifetime value.
- Develop and manage donor journeys for regular givers, ensuring
timely and relevant communications.
Donor Stewardship & Engagement
- Work closely with the Finance and Administration team to coordinate
best practise supporter care & donation processing, ensuring timely
receipting and acknowledgement.
- Coordinate and implement donor stewardship activities, including
execution of the regular donor care eDM.
Create donor journeys that build trust and inspire long-term giving.
Partner with the volunteer services team to source volunteers to
provide donor stewardship and engagement activities.
Data, Reporting & Finance
- Use data and analytics to inform campaign strategy, audience
segmentation, and message targeting.
- Collaborate with the Salesforce Administrator and IT team to ensure
donor records are accurate, up-to-date, and maintained in the CRM
(e.g., Salesforce), supporting data integrity across all individual giving
activities.
- Partner with the Salesforce Administrator to generate reports and
dashboards that provide insights into donor giving trends and
campaign performance.
- Use data insights to identify opportunities for improvement in donor
acquisition, retention, and campaign effectiveness.
- Monitor and report on financial performance of individual giving
campaigns against agreed income targets.
- Work with the Finance team to ensure monthly reconciliation of
fundraising income and accurate financial tracking across all individual
giving activities.
Quality, Safety, and Improvement
Very Special Kids employees have a responsibility and accountability to contribute to the
organisation's commitment to Quality, Safety, and Improvement by:
- Acting in accordance and complying with all relevant Safety and Quality policies and
procedures
- Actively participating in team meetings, staff forums and other sessions relevant to the
role, and as required
- Supporting an inclusive environment where all individuals are treated fairly, with respect
and receive the same opportunities
Identifying risks, reporting, and being actively involved in risk mitigation strategies
Participating in and actively contributing to quality improvement programs
Complying with the requirements of the National Safety & Quality Health Service
Standards
Complying with all relevant clinical and/or competency standards
Complying with the principles of Patient and Family Centred Care that relate to this
position
- Complying with the principles of Child Safe Standards that relate to this position
- Leading and providing supervision of volunteers directly involved in your work
Privacy Statement: Personal Information may be collected and stored for the purpose
of recruitment and selection. The information will only be used and disclosed for the
primary purpose of its collection. Some exceptions exist. These may be obtained from
the Privacy Officer.
Approvals:
Created by: Manager Fundraising
Approved by: General Manager Fundraising and Marketing
Date of Last update: 11 June 2025
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