Individual giving coordinator

Position

Description

Very Special Kids believes that all children and young people have the right to

quality of life, no matter how long or short their life may be.

Position Title: Individual Giving Coordinator

Classification: FTE 1.0 (Full time)

Enterprise

Agreement:

N/A

Location: 321 Glenferrie Road Malvern

Department: Fundraising & Marketing Team

No. Direct

Reports:

N/A

Reporting To: Fundraising Manager

Job Purpose: The Individual Giving Coordinator is responsible for delivering effective

fundraising campaigns that grow income, deepen supporter engagement,

and increase the number of active donors. This role coordinates multi-

channel appeals and the regular giving program, with a strong focus on

donor acquisition, retention, and stewardship. Using data-driven insights

and compelling storytelling, the Individual Giving Coordinator ensures

campaigns are impactful, donor-centred, and aligned with the broader

fundraising strategy of Very Special Kids.

Skills &

Experience:

Qualifications & experience

• Diploma or tertiary qualification in marketing, communications, or a

related field (desirable).

• Demonstrated experience in a fundraising role, ideally within

individual giving or a direct marketing environment.

• Proven track record in delivering successful multi-channel campaigns

across direct mail, telemarketing, and digital platforms.

• Experience managing relationships with key internal and external

stakeholders.

• Knowledge of best-practice fundraising and donor stewardship

principles (desirable).

Additional Requirements

WWCC, Police Check, COVID Vaccination.

Skills

• Strong written and verbal communication skills.

• Confident storyteller with the ability to translate complex or sensitive

topics into impactful narratives that inspire action.

• Analytical mindset with the ability to interpret data and make

informed, evidence-based decisions.

• Proficiency using CRM systems (preferably Salesforce) and campaign

reporting tools.

• Strong attention to detail and organisational skills, and the ability to

prioritise and manage multiple projects and campaigns to deadline.

• Passion for the mission and values of Very Special Kids, with a

commitment to ethical and donor-centred fundraising.

Summary of

Key

Responsibilities:

Donor Acquisition and Campaign Delivery

• Manage multiple appeals and campaigns to deadlines, and agreed

income targets.

• Coordinate the end-to-end delivery of multi-channel fundraising

appeals and annual giving campaigns, including direct mail,

telemarketing, email, and digital.

• Plan and execute donor acquisition campaigns across digital, direct

mail, and other channels to grow the active supporter base.

• Collaborate with internal teams and external suppliers to ensure

messaging is on-brand, timely, and aligned with fundraising

objectives, including fundraising agencies, designers, copywriters,

print and mail houses.

• Lead the development of case studies and supporter stories, including

conducting interviews and crafting content for use across appeals,

digital platforms, and social media.

• Ensure all campaign content is clear, compelling, and emotionally

resonant, using strong storytelling to translate complex or sensitive

topics into impactful narratives that inspire action.

• Work closely with the Fundraising Manager and broader team to align

individual giving strategies with organizational goals.

Regular Giving Program

• Coordinate the delivery and growth of the regular giving program,

including acquisition, retention, and upgrade strategies.

• Monitor donor retention and churn rates and implement initiatives to

improve donor loyalty and lifetime value.

• Develop and manage donor journeys for regular givers, ensuring

timely and relevant communications.

Donor Stewardship & Engagement

• Work closely with the Finance and Administration team to coordinate

best practise supporter care & donation processing, ensuring timely

receipting and acknowledgement.

• Coordinate and implement donor stewardship activities, including

execution of the regular donor care eDM.

• Create donor journeys that build trust and inspire long-term giving.

• Partner with the volunteer services team to source volunteers to

provide donor stewardship and engagement activities.

Data, Reporting & Finance

• Use data and analytics to inform campaign strategy, audience

segmentation, and message targeting.

• Collaborate with the Salesforce Administrator and IT team to ensure

donor records are accurate, up-to-date, and maintained in the CRM

(e.g., Salesforce), supporting data integrity across all individual giving

activities.

• Partner with the Salesforce Administrator to generate reports and

dashboards that provide insights into donor giving trends and

campaign performance.

• Use data insights to identify opportunities for improvement in donor

acquisition, retention, and campaign effectiveness.

• Monitor and report on financial performance of individual giving

campaigns against agreed income targets.

• Work with the Finance team to ensure monthly reconciliation of

fundraising income and accurate financial tracking across all individual

giving activities.

Quality, Safety, and Improvement

Very Special Kids employees have a responsibility and accountability to contribute to the

organisation's commitment to Quality, Safety, and Improvement by:

• Acting in accordance and complying with all relevant Safety and Quality policies and

procedures

• Actively participating in team meetings, staff forums and other sessions relevant to the

role, and as required

• Supporting an inclusive environment where all individuals are treated fairly, with respect

and receive the same opportunities

• Identifying risks, reporting, and being actively involved in risk mitigation strategies

• Participating in and actively contributing to quality improvement programs

• Complying with the requirements of the National Safety & Quality Health Service

Standards

• Complying with all relevant clinical and/or competency standards

• Complying with the principles of Patient and Family Centred Care that relate to this

position

• Complying with the principles of Child Safe Standards that relate to this position
• Leading and providing supervision of volunteers directly involved in your work

Privacy Statement: Personal Information may be collected and stored for the purpose

of recruitment and selection. The information will only be used and disclosed for the

primary purpose of its collection. Some exceptions exist. These may be obtained from

the Privacy Officer.

Approvals:

Created by: Manager Fundraising

Approved by: General Manager Fundraising and Marketing

Date of Last update: 11 June 2025