Senior Marketing Associate

7 days ago

Cremorne, Australia SEEK Full time $90,000 - $120,000 per year

The Senior Marketing Associate – Media Planning & Performance leads annual integrated media planning for SEEK's major non-performance campaigns across Australia and New Zealand. You serve as the central media contact for campaign and investment reporting across all marketing teams (Country Marketing, Brand, and Customer Insights & Strategy). This single point of contact eliminates work overlap, ensures channel consistency, maintains objective focus, and drives operational efficiency.

Responsibilities

  • Integrated Media Planning & Operations
    • Media campaign planning – supporting the SMM – APAC Media & Planning on developing the overall annual media budget and strategy for Australia and New Zealand
    • Interact with the ANZ Integrated campaign leads from the Country Marketing team as the day-to-day contact during the major media campaigns (non-performance activity)
    • Independently develop media plans for medium size briefs with paid digital channel managers and external offline agency
    • Own all aspects of the media campaign process from end to end, from brief to implementation to go live
  • Partner management
    • Maintain grow strong relationship with Marketing partners and other business units
    • Manage media planning and buying agency relationship in both markers to deliver on contractual KPIs
  • Measurement and Advanced Analytics
    • Responsible for overseeing the data collection and supply for our marketing mix modelling in ANZ
    • Own the competitive reporting suite for investment, and monthly reach reporting
    • Responsible for fortnightly campaign reporting check-ins and post-campaign reports - identifying campaign insights and working with Media and Brand teams to communicate and act on findings
  • Finance Management
    • Manage the Through the Line integrated campaign budget across all ANZ activity
    • Manage finance and billing for all offline elements and cross-channel partnerships

The Team

This role sits within the wider APAC Digital & Media team, which is one of the key marketing functions in the APAC Marketing team. This role is within the sub-team of APAC Media Planning & Investment and has peers in our other 6 markets who are each responsible for the overall media strategy and direction within their country. For the ANZ marketplace that this role is focused on key stakeholders will be from Brand, ANZ Country Marketing, Integrated Campaigns, Content and PR.

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