Senior Marketing Manager, Product and GTM

Why Tyro? 

At Tyro, we're into business big time. Through our integrated payments, banking and lending solutions, we're here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We're proud to power more than 73,000 merchants across Australia and to work with more than 700 partners to create seamless experiences for hospitality, retail, services and health providers. 

It starts with You. 

Just like our customers, we're obsessed with the success of our people. So, when you come onboard, we'll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team, so you'll get to work with smart, motivated and friendly people across Tyro. We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together  We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact. As we continue our mission to shake things up and make payments the easiest part of doing business, you'll have the opportunity to learn new skills with hands-on experience, further your career, and help unleash the potential of our customers, one payment at a time. 

Step inside life at Tyro here.

As the Senior Marketing Manager, Product and GTM at Tyro you'll own and accelerate the adoption of Tyro''s products (with a primary focus on banking, including transaction accounts, lending, and cash flow solutions) through strategic positioning, data-driven growth strategies and impactful go-to-market executions. This remit translates product capabilities into clear, benefit-led propositions that resonate with Australian businesses and strengthen Tyro's market leadership.

You'll collaborate closely with campaign teams to help bring these product propositions to life through full-funnel marketing initiatives that attract, convert, and retain customers.

The role combines strategy and execution across campaign planning, content, and performance analysis to ensure Tyro's propositions reach the right audiences and deliver tangible business outcomes.

Product Marketing

• Translate product capabilities into clear, benefit-led narratives that resonate with business audiences.

• Lead GTM strategy, launches, and feature releases with cohesive positioning, messaging and content.

• Use customer, competitor, and market insights to shape content, onboarding, and in-product experiences that drive adoption and usage.

Growth Marketing

• Drive acquisition, activation, and cross-sell across Tyro's banking and payments portfolio through integrated, full-funnel campaigns.

• Collaborate with Brand, Digital, and Sales to deliver measurable growth outcomes and optimise conversion across channels.

• Identify and execute opportunities to deepen customer engagement, retention, and revenue expansion.

Content Development

• Collaborate with team such as Digital Enablement, Creative Studio and/or external agencies to create and manage compelling content (e.g. blogs, case studies, how-to or explainer videos, digital assets) that brings Tyro's banking and payments propositions to life.

• Support development of GTM content frameworks, playbooks, and guidance to uplift capability across the organisation.

Analytics and Optimisation

• Track and analyse campaign and content performance using analytics tools.

• Collaborate with Marketing stakeholders to implement experimentation frameworks (A/B testing, funnel optimisation) to improve conversion and engagement.

• Leverage customer, product, and market data to refine targeting, messaging, and distribution.

• Present insights and recommendations in growth and executive forums to inform decisions.

Collaboration and Influence

• Partner with Product, Sales, Partnerships, and Service to align GTM activities and share insights.

• Support broader Growth team initiatives across payments and other portfolios.

• Champion Tyro's brand voice and ensure all marketing reflects Tyro's value propositions and differentiation.

• Previous experience working in Product Marketing or Growth Marketing (7 years).

• Proven experience driving measurable adoption and growth of digital products.

• Strong Go-to-Market experience, including launches, positioning and competitive differentiation.

• Understanding of growth loops, lifecycle marketing, and growth experimentation.

• A data-driven mindset - comfortable with analytics tools and interpreting performance metrics.

• Previous experience working in a Fintech or SaaS environment.

• Exceptional collaboration and communication skills, able to align cross-functional stakeholders.

• A natural ability to be a self-starter that thrives in a fast-paced, scale-up environment.

What's in it for you? 

We've worked hard to create an environment that's big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here.

You'll also receive: 

• A mix of in-office and remote working 

• Learning and career development opportunities 

• 16 weeks paid primary carers leave 

• 12 weeks paid secondary carers leave 

• Annual team-based volunteer day 

• Birthday Leave  

• Power Up Day (Additional day of leave) 

• Weekly team social events, snacks, craft beer and wine, ping pong and video games 

• Taco Tuesdays 

• Mental health and wellness initiatives 

• Novated leasing 

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.

Still with us?

If you've got this far, then you might just be a great fit for us. Don't tick all the boxes above? That's ok, apply anyway and our Talent team will review your profile - you might be a fit for future roles.

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