Senior Manager, GTM Strategy and Operations

Who we are...

Founded in 2002,
ELMO Software
is a leading provider of innovative HR technology solutions, proudly serving over 2,000 mid-sized organizations and more than one million end users across Australia, New Zealand, and the UK. Our comprehensive suite of ISO-certified solutions covers the entire employee lifecycle, empowering HR professionals to effectively manage their workforce and contribute to strategic decision-making.

At
ELMO,
our purpose is to
unleash the impact of HR.
Designed with flexibility and scalability in mind, ELMO's one-stop HR Information System (HRIS) adapts to your unique needs and workflows, ensuring seamless integration into your existing processes. Leveraging powerful technology, automation, and data analytics, ELMO Software equips organizations with the tools they need to drive efficiency and enhance employee engagement. Join us and be part of a dynamic team dedicated to transforming HR practices through cutting-edge technology

Life & Culture...

At
ELMO,
you'll join an extraordinary team dedicated to making a significant impact. We cultivate an authentic, collaborative, and vibrant work environment where creativity thrives. As an
ELMO
nian, you become part of an exceptional community that encourages personal and professional growth. Here, you'll be supported through challenges, inspired to push your boundaries, and celebrated for your contributions. Join us to not only advance your career but also to enjoy a fulfilling and enjoyable workplace experience

Some of our benefits include:

• Hybrid work set up - 3:2 split
• Paid Parental leave - 12 weeks primary, 6 weeks secondary
• Dog friendly office - bring your pooch to work
• In-house Barista - get your caffeine fix anytime
• Birthday leave, YOU day each year, as well as connecting people leave (up to 2 weeks working from anywhere)
• Inhouse Learning and Development initiatives
• ELMO Social and Diversity clubs
• Wellbeing initiatives
• Mental Health/EAP programs
• Flare Benefits (great discounts, novated leasing, salary sacrifice)

Job Description

The
Senior Manager, GTM Operations
& Strategy
drives insight-led growth by turning clean data and context into clear, timely marketing decisions. Reporting to the Chief Marketing Officer (CMO), this role owns full-funnel reporting, cross-channel attribution, and GTM performance analysis.

The core responsibilities of this role include:

• Owning full-funnel attribution through to revenue (including data synthesis, modelling and ongoing hygiene) in partnership with Revenue/Sales Operations.
• Delivering regular analysis & reporting on Marketing performance, such as ROI, CAC efficiency, and funnel progression.
• Running recurring reviews of pipeline quality, velocity, and average deal size with Marketing and Sales leaders to drive alignment.
• Owing data and analytics for campaign activity and partnering with Marketing and Sales to measure campaign and GTM impact in line with OKR achievement.
• Establishing and managing an A/B and multivariate testing framework across web and campaigns in conjunction with Marketing.
• Modelling sales and adoption forecasts versus spend to support operational readiness for major campaigns and product releases.
• Partnering with ML Ops to develop and embed workflows that automate analysis and surface buyer and competitive signals.

Skills & Experience

• 8+ years' experience across Strategy, Analytics, Marketing/Revenue Operations or Insights in B2B Saas/Tech.
• Demonstrated expertise in full-funnel reporting and attribution across CRM, MAP, ABM/DSP platforms and BI tools (for example, Salesforce, Marketo, Hockeystack).
• Strong analytical mindset with the ability to translate data into clear recommendations and commercial forecasts.
• Proven cross-functional collaboration with Sales, Product Marketing, Customer Success and Finance.
• AI curiosity and hands-on experience applying AI/ML concepts in GTM contexts.
• Excellent storytelling and influence skills for executive audiences.
• Test-and-learn mindset.

Our values...

• Reimagine What's Possible
• We believe innovation is human at its core. By staying open, fearless, and adaptive, we continuously push boundaries while keeping people at the heart of everything we do.
• Obsess over Customers
• Everything we do is designed to positively impact our customers.
• Help Others Thrive
• Be they colleagues, communities or customers, we champion ways to help others thrive.
• Be Fearlessly Optimistic
• We bring unwavering positivity to any challenge, as we know it will drive meaningful change.

Apply now and be part of the team shaping the future of work at ELMO

ELMO Software Pty Ltd is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. We are also committed to advancing reconciliation at ELMO through our Reflect Reconciliation Action Plan (RAP).

At ELMO, we are passionate about empowering HR with responsible, secure and safe AI, aiming to be among the first in Australia and New Zealand to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.