Marketing Specialist – Digital

1 week ago

Sydney, New South Wales, Australia Alma Lasers Full time $60,000 - $100,000 per year

About Alma

At Alma, we don't just follow trends — we lead revolutions. As a global powerhouse in medical aesthetic innovation, we're transforming how clinics deliver results and redefining what's possible in-patient care.

With a presence in over 90 countries and recognised as the largest laser company in the aesthetic arena, Alma continues to experience exponential growth. Our technologies — from laser and light-based platforms to radio-frequency and ultrasound — are trusted by top practitioners around the world.

Be part of the movement.

At Alma, marketing isn't just a function — it's the voice behind our innovation and the bridge to our customers. We're looking for a Marketing Specialist – Digital & Communications who can blend creativity, digital savvy, and analytical thinking to bring our brand to life across multiple channels.

About You

If you're passionate about storytelling, love crafting engaging campaigns, and thrive in a fast-paced, high-impact environment, this is your chance to help shape the digital future of one of Australia's leading aesthetic medical brands.

Key Responsibilities

  • Create and manage content across digital channels: website, social media, email, and internal communications.
  • Plan and execute EDM campaigns end-to-end, including design, deployment, and reporting (Klaviyo, HubSpot).
  • Optimise SEO and manage Google Ads campaigns with a strong focus on targeting and conversions.
  • Monitor analytics using tools such as Google Analytics, Meta Insights, HubSpot, and Salesforce.
  • Uphold brand consistency in tone, voice, and visual identity across all communications.
  • Coordinate the development of marketing materials (presentations, brochures, event assets).
  • Support event and product launch comms — webinars, workshops, conferences, and more.
  • Collaborate cross-functionally to align messaging with broader business goals.

What You'll Bring

  • 1–2+ years' experience in digital marketing or communications roles.
  • Strong skills in SEO and Google Ads campaign execution.
  • Experience running EDMs and reporting through platforms like Klaviyo, HubSpot, or Salesforce.
  • Excellent copywriting skills for web, social, and email marketing.
  • Comfortable with data-driven marketing decisions and performance reporting.
  • Familiarity with CMS tools (e.g., HubSpot, WordPress) and social media schedulers.
  • Understanding of regulatory standards such as TGA/AHPRA (a plus).
  • Ability to manage multiple projects independently.
  • Bonus: Graphic design experience with InDesign, Photoshop, Canva, or Envato.

Tools You'll Use

  • Google Ads, Google Analytics
  • Klaviyo, HubSpot, Salesforce
  • Adobe InDesign (Intermediate), Photoshop (Basic–Intermediate), Canva, Envato
  • MS Office: Outlook, PowerPoint, Excel, Word
  • Social media platforms and scheduling tools (Meta, LinkedIn, etc.)

Why Join Alma?

At Alma, you're not just stepping into a role — you're joining a company that's redefining the aesthetic industry. You'll work with a passionate, supportive team and be part of something truly meaningful: empowering professionals to deliver exceptional results and shaping the future of aesthetics.

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