Field Marketing Manager

Company Overview

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we're succeeding As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company

• Veracross SIS is a one-person, one-record school management platform
• Magnus Health provides cloud-based Student Health Record (SHR) solutions
• Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
• Epraise incentivizes student well-being and connects teachers, students, and families.
• Firefly provides an online learning space for students and teachers

Role Summary

The Field Marketing Manager (APAC) is responsible for designing and executing integrated marketing programs that bring our regional strategy to life.

With a strong focus on events (around 70%), this role makes key decisions on how programs are shaped, delivered, and integrated into broader marketing initiatives. It's a role for someone who is both proactive and hands-on: you'll be planning, delivering, and measuring programs in close partnership with sales, partners, and global marketing colleagues.

In a small, collaborative APAC team, you'll need a can-do mindset, resourcefulness, and a willingness to pitch in wherever needed. You'll be measured not only on activity but also on impact — ensuring programs are aligned to business goals, ROI is tracked across the funnel, and local insights are used to refine strategy.

This is not just about campaign execution, it's about regional growth, creating executive-level engagement, and building scalable programs that deliver tangible business impact.

This is a hybrid role, and 1 in office day per week is required.

• Design and deliver events: Own the planning and execution of a comprehensive annual events calendar across Asia Pacific, which includes industry conferences, roadshows, executive roundtables, and partner programs (~70% focus) which can be both onsite or remotely.
• Integrate campaigns: Ensure all events and field programs are part of a broader marketing approach — supported by digital, email, and social activities that extend reach and engagement.
• Shape regional execution: Act as a key contributor to APAC marketing strategy by bringing local knowledge and customer/partner insights into planning.
• Partner with Sales & Partners: Align closely with the field to drive pipeline creation, acceleration and revenue contribution.
• Engage existing customers: Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
• Own budget and ROI: Manage event and program budgets, measure performance, and report on ROI against business outcomes.
• Collaborate cross-functionally: Work with content, product marketing, and global teams to share insights on customer needs, competitive dynamics and market trends to ensure localization for APAC.

Requirements

• 5+ years of B2B enterprise marketing experience (SaaS/tech preferred), with strong event and campaign expertise.
• Proven ability to design and deliver integrated programs that are both hands-on and measurable, with clear ROI across the funnel.
• Data-driven and creative problem solver, able to adapt programs for local markets while maintaining brand consistency.
• Strategic thinker with a hands-on, execution-oriented mindset able to shift seamlessly from planning to delivery.
• Strong project management and organisational skills, capable of juggling multiple priorities with attention to detail.
• Proactive, adaptable, and collaborative team player, comfortable in a small-team environment partnering across sales, partners, and global stakeholders.
• Proficiency with CRM and event marketing tools (e.g., Salesforce, automation platforms, registration/virtual event systems).
• Experience in EdTech would be great

Benefits

The best tools to get the job done

When you join Veracross, you get a Macbook Pro, a 32-inch monitor, and an adjustable desk and Herman Miller chair for the office. There's also an allowance for your setup at home to ensure you're comfortable working there.

Growth opportunities

Veracross is growing fast, allowing you to own your role and grow with us Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.

Work/life balance

Management encourages taking hour-long lunches and finishing on time and understands that you have a life outside of work. You can take the day off for your birthday and get a $100-a-year allowance for well-being. Massage, anyone?

Parental leave policy

As part of Veracross parental leave policy, you're eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family. This is available after 12 months in a full-time role.

Flexibility

Veracross offers a flexible working environment, hybrid options (work from home and the office.)

Make a difference

Our work makes a positive contribution to our schools, their students and their families around the world

Snacks, drinks & coffee

Digistorm's (Veracross) Gold Coast HQ offers a coffee machine, snack bar and fully stocked drinks fridge to keep energy levels high Vege chips, kombucha, almond milk, cookies; you name it, they have it.

Culture

The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events. The office has an open floor plan, which allows for cross-team communication and a collaborative environment. Join some staff for lunchtime surfing or hit up nearby food spots for a burger by the beach.