Senior Marketing Manager

About EMF

EMF Performance & Recovery Centre is Australia's leading destination for integrated fitness and wellness. With multiple state of the art facilities across Queensland and NSW, EMF offers a premium, all-in-one experience blending strength training, group fitness, and advanced recovery and wellness.

Our facilities feature athlete-grade equipment, reformer pilates and yoga studios, hot and cold magnesium pools, snow and steam rooms, saunas, plunge pools, meditation spaces, and more. We're redefining what a health club can be and we're looking for a strategic, high-performing Senior Marketing Manager to help us expand and elevate our brand.

Position Overview

As Senior Marketing Manager, you'll lead the development and execution of marketing strategies to drive member growth, brand visibility, and customer engagement across all EMF locations. You'll blend data-driven decision making with brand storytelling to reach diverse audiences, from performance-driven athletes to wellness-seeking individuals.

This is a high-impact leadership role within a fast-growing fitness and wellness brand.

Key Responsibilities

Strategic Leadership & Planning

• Develop and lead EMF's national and location-specific marketing strategy
• Translate business goals into integrated campaigns across digital, traditional, and in-club channels.
• Define and elevate EMF's positioning in both fitness and recovery categories.

Customer Acquisition & Growth

• Manage digital acquisition campaigns across Meta, Google, TikTok, and local media to grow memberships and class bookings.
• Collaborate with sales and operations to align campaigns with on-the-ground execution at Gold Coast locations.
• Leverage geo-targeted marketing to promote new openings, seasonal promotions, and local activations.

Brand, Content & Storytelling

• Oversee brand messaging and content strategy across social, email and video.
• Showcase EMF's unique offerings through visually compelling, value-driven content.
• Develop localised storytelling highlighting facilities, classes and member experiences.

CRM & Member Retention

• Build lifecycle marketing programs to onboard, engage, and retain members.
• Use CRM data to segment campaigns by member type (gym-goers, recovery users, group class enthusiasts).
• Increase retention and LTV through promotions, events, and content.

Team & Collaboration

• Lead a small marketing team and manage relationships with external agencies or contractors.
• Collaborate cross-functionally with the executive team, club managers, fitness instructors and recovery specialists.
• Align marketing initiatives with operational capacity and local goals.

Analytics & Optimisation

• Track performance across campaigns, measuring KPIs such as membership sign-ups, ROAS, engagement, retention and revenue.
• Use Google Analytics, Meta Ads Manager, and internal systems to analyse member behaviours and improve conversion funnels.
• Adjust campaign strategies based on data and emerging trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus).
• 6–10 years of marketing experience, with at least 3 years in a senior role.
• Proven success in fitness, wellness, hospitality, or lifestyle industries.
• Experience marketing to both performance-driven and wellness-conscious audiences.
• Deep understanding of digital marketing, campaign planning, brand development, and customer lifecycle strategies.
• Familiarity with Google Ads, Meta Ads Manager, Klaviyo, Google Analytics, and CRM tools.

What You Bring

• Strategic mindset with hands-on ability to execute across channels.
• Creative thinker with a strong eye for premium brand storytelling.
• Leadership skills to mentor a team and manage multiple stakeholders.
• Passion for health, fitness, and holistic wellness.
• Strong market awareness of the fitness & lifestyle landscape.

What We Offer

• Competitive salary + performance-based incentives
• Access to EMF's state-of-the-art wellness and fitness facilities
• Wellness perks (recovery sessions, group classes, product discounts)
• Growth opportunities within a fast-scaling national brand
• A high-energy, purpose-driven work environment on the beautiful Gold Coast