Senior Marketing Manager

6 days ago


Nerang Queensland, Australia EMF Performance Centre Full time $80,000 - $120,000 per year

About EMF

EMF Performance & Recovery Centre is Australia's leading destination for integrated fitness and wellness. With multiple state of the art facilities across Queensland and NSW, EMF offers a premium, all-in-one experience blending strength training, group fitness, and advanced recovery and wellness.

Our facilities feature athlete-grade equipment, reformer pilates and yoga studios, hot and cold magnesium pools, snow and steam rooms, saunas, plunge pools, meditation spaces, and more. We're redefining what a health club can be and we're looking for a strategic, high-performing Senior Marketing Manager to help us expand and elevate our brand.

Position Overview

As Senior Marketing Manager, you'll lead the development and execution of marketing strategies to drive member growth, brand visibility, and customer engagement across all EMF locations. You'll blend data-driven decision making with brand storytelling to reach diverse audiences, from performance-driven athletes to wellness-seeking individuals.

This is a high-impact leadership role within a fast-growing fitness and wellness brand.

Key Responsibilities

Strategic Leadership & Planning

  • Develop and lead EMF's national and location-specific marketing strategy
  • Translate business goals into integrated campaigns across digital, traditional, and in-club channels.
  • Define and elevate EMF's positioning in both fitness and recovery categories.

Customer Acquisition & Growth

  • Manage digital acquisition campaigns across Meta, Google, TikTok, and local media to grow memberships and class bookings.
  • Collaborate with sales and operations to align campaigns with on-the-ground execution at Gold Coast locations.
  • Leverage geo-targeted marketing to promote new openings, seasonal promotions, and local activations.

Brand, Content & Storytelling

  • Oversee brand messaging and content strategy across social, email and video.
  • Showcase EMF's unique offerings through visually compelling, value-driven content.
  • Develop localised storytelling highlighting facilities, classes and member experiences.

CRM & Member Retention

  • Build lifecycle marketing programs to onboard, engage, and retain members.
  • Use CRM data to segment campaigns by member type (gym-goers, recovery users, group class enthusiasts).
  • Increase retention and LTV through promotions, events, and content.

Team & Collaboration

  • Lead a small marketing team and manage relationships with external agencies or contractors.
  • Collaborate cross-functionally with the executive team, club managers, fitness instructors and recovery specialists.
  • Align marketing initiatives with operational capacity and local goals.

Analytics & Optimisation

  • Track performance across campaigns, measuring KPIs such as membership sign-ups, ROAS, engagement, retention and revenue.
  • Use Google Analytics, Meta Ads Manager, and internal systems to analyse member behaviours and improve conversion funnels.
  • Adjust campaign strategies based on data and emerging trends.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus).
  • 6–10 years of marketing experience, with at least 3 years in a senior role.
  • Proven success in fitness, wellness, hospitality, or lifestyle industries.
  • Experience marketing to both performance-driven and wellness-conscious audiences.
  • Deep understanding of digital marketing, campaign planning, brand development, and customer lifecycle strategies.
  • Familiarity with Google Ads, Meta Ads Manager, Klaviyo, Google Analytics, and CRM tools.

What You Bring

  • Strategic mindset with hands-on ability to execute across channels.
  • Creative thinker with a strong eye for premium brand storytelling.
  • Leadership skills to mentor a team and manage multiple stakeholders.
  • Passion for health, fitness, and holistic wellness.
  • Strong market awareness of the fitness & lifestyle landscape.

What We Offer

  • Competitive salary + performance-based incentives
  • Access to EMF's state-of-the-art wellness and fitness facilities
  • Wellness perks (recovery sessions, group classes, product discounts)
  • Growth opportunities within a fast-scaling national brand
  • A high-energy, purpose-driven work environment on the beautiful Gold Coast


  • Sunshine Coast, Queensland, Australia Pixel Co Creative & Marketing Full time $60,000 - $80,000 per year

    Pixel Co Creative & Marketing is growing, and we're on the hunt for an ambitious AssistantMarketing Manager to join our team. This is your chance to bring your creativity, attention to detail, and campaign know-how into an agency that supports exciting brands across trades, property, NDIS, ag and eCommerce.Working with Pixel Co is like getting a hands-on...


  • Nerang, Australia Cyrus Rugs Full time

    **DESCRIPTION OF BUSINESS**: Cyrus Rugs is a growing rug retailer company in Australia. We undertake works with numerous organisations to support the community works and hence we need Sales & Marketing Manager to perform the following duties: **DUTIES AND RESPONSIBILITIES**: 1. Promoting the company's existing brands and introducing new products to the...

  • Marketing Coordinator

    13 hours ago


    Nerang, Queensland, Australia EMF Performance Centre Full time $60,000 - $120,000 per year

    EMF Performance & Recovery Centre is Australia's leading destination for integrated fitness and wellness. With multiple state-of-the-art facilities across Queensland and NSW, EMF offers a premium, all-in-one experience blending strength training, group fitness, and advanced recovery and wellness.The Marketing Coordinator (Retention) role drives member...


  • Nerang, Australia Cyrus Rugs Full time

    Position: Sales and Marketing Manager Employer: CYRUS RUGS (COASTPEARL PTY LTD) ABN/ACN: 25 010 880 154 & 010 880 154 Address: 100 Spencer Rd, Nerang, Qld. 4211 **Salary**: $65,000 - $95,000 (approximately $75,000) Superannuation: 10.50% Hours per week: 38 hours Category: Full Time / Permanent Days/Timings: To be discussed including weekends -...


  • Sunshine Coast, Queensland, Australia Chilli - Marketing Agency Full time $60,000 - $120,000 per year

    We're on the hunt for a results-driven and detail-oriented Digital Marketing Specialistwho lives and breathes strategy, data, and creative execution. In this role, you'll bridge the gap between digital marketing implementation and performance strategy, delivering powerful campaigns that grow brands, drive ROI, and genuinely wow our clients.You'll work...

  • Senior Advisor

    2 weeks ago


    Nerang, Queensland, Australia Department of Transport and Main Roads Full time $104,000 - $156,000 per year

    An exciting opportunity is now available for a Senior Advisor (Business Services) to provide high level advice and guidance to managers, team leaders and team members through effective leadership and management of the business support services across the region. This will be a job share arrangement working part-time with your counterpart to provide coherent...


  • Nerang, Australia ASAP Roadworthys Full time

    **The Role**: Elevate your career with ASAP Roadworthys as a Digital Marketing Specialist, where you will be at the forefront of our digital marketing initiatives. This pivotal role requires a blend of creativity, analytical prowess, and technical expertise. You'll be responsible for crafting, executing, and optimising our digital marketing strategies across...

  • Marketing & SEO

    1 week ago


    Nerang, Australia Cyrus Rugs Full time

    **About Cyrus Rugs** Family owned and run for over 30 years, Cyrus Rugs fosters a friendly and encouraging environment between staff across all of our retail stores. We believe that behind every successful business is a great team and invite you to join ours! With 20 stores around QLD & NSW we are Australia's leading rug retaile **We’re looking for a team...


  • Nerang, Queensland, Australia Department of Housing and Public Works Full time $90,000 - $120,000 per year

    QBuild is a commercialised business unit of the Queensland Government.  It has been Queensland Government's builder for over 160 years, playing an important role in communities across the state by building and maintaining government-owned assets such as schools, social housing, police stations and correctional and health facilities.About the roleYou will...


  • Nerang, Queensland, Australia Department of Transport and Main Roads Full time $90,000 - $120,000 per year

    An exciting opportunity is now available for a Senior WHS Advisor to coordinate safety functions across the South Coast Region, Program Delivery and Operations (PDO) Branch and work with health and safety practitioners across TMR to support the delivery of the divisional model for Workplace Health and Safety (WHS). The role has a focus on monitoring external...