Demand Generation Marketing Specialist

Demand Generation Marketing Specialist Australia and NZ (ANZ)

Job description

The Demand Generation Specialist (IC3) will be responsible for managing and driving the inbound demand generation process across ANZ to support the ambitious growth of the NetSuite Global Business Unit through multiple channels such as the use of media vendors and other content syndication vendors, online comparison sites, paid social, programmatic advertising and other elements of inbound demand generation.

This is a challenging role involving managing an operation that is already at some scale and is growing rapidly as sales targets grow. The company is in an expansion phase, growing sales teams and a rapidly growing SMB/SME ERP SaaS market.

Reporting into the Head of Marketing, ANZ and working alongside the wider Marketing Team, this is a key role and requires a self-starter with strong experience in managing multiple demand generation projects and deep understanding of digital marketing in an international B2B environment.

It is a key position and will be expected to build on the existing program of demand generation activities which includes working with various online lead vendors and digital marketing agencies, strong execution & operational skill, working with internal marketing shared services team. We invest significantly in this part of the business and there is scope for exciting innovation in all aspects of the role.

Responsibilities:

· Plan and recommend quarterly activities that will meet the region's KPIs across all the category mix

o Support overall JAPAC marketing team goals and programs, ensuring their success in your region.

o Working with Senior Marketing manager to monitor key performance metrics from lead generation funnel, make recommendation and improve conversion across all category campaign mix

· Actively manage, monitor, assess and recruit external agencies / vendors to improve traffic and lead conversion rates to meet target given.

· Consistently improve and optimize current landing pages/assets/resources used in every campaign to drive higher conversion.

· Working with wider marketing team such as marcom / web team to update landing pages, optimizing SEO.

· Work with Senior Marketing Manager to effectively tailor & strategise campaigns according to different segment markets, key industries, and buyer persona.

· Interpreting campaign data to assess program performance, tracking against quarterly campaign target, and making sure campaign are progressing well.

· Managing the schedules and resources for multiple projects at a time and be responsible for ensuring that projects are delivered successfully, on time and on budget.

· Working closely with the key stakeholders across the company such as direct sales rep, pre-sales team and especially our BDR team.

· Develop and manage deal acceleration activities utilising ABM, PTAL, closing events/campaign, newsletter generate better conversion.

Experience

· B2B lead generation and customer acquisition marketing on agency or customer side

· Strong track record in digital marketing

· Focus on implementing high volume inbound marketing programmes

· Experience within a B2B SaaS or technology business is highly desirable

· Strong experience in managing budget and paid campaigns across a variety of tools

· High level of proficiency with managing and interpreting campaign data

· Team player: organizing and managing with multiple stakeholders within the business

· Self-motivated and self-managed with attention to details: able to think independently, get feedback and find solutions

· Proven track record of experience within demand generation, growth or customer acquisition experience

· Hands on experience with marketing automation tools such as Eloqua

· Highly organised with excellent time management skills and the ability to effectively multi task

· A highly motivated and conscientious individual with the ability to use self-initiative

· A strong team player able to assist with overall team efficiency

· Strong analytical, written and verbal communication skills

· Ability to think critically and make optimisation decisions based on data

· Love collaborating with others to come up with creative, unique and impactful programsization.

Career Level - IC3

It is a key position and will be expected to build on the existing program of demand generation activities which includes working with various online lead vendors and digital marketing agencies, strong execution & operational skill, working with internal marketing shared services team. We invest significantly in this part of the business and there is scope for exciting innovation in all aspects of the role.

Career Level - IC3