Digital Performance Specialist

Own & optimise digital campaigns, drive growth, and make a real impact across multiple brands - Join Citation Group and turn insights into action

• Drive results: Own and optimise campaigns across Google, Microsoft, Meta, and LinkedIn.
• Test, learn, grow: Use data to improve performance and explore new channels.
• Collaborate & influence: Work across multiple brands in a supportive, growth-focused team.

Why join us?

At Citation Group, we believe in empowering our employees to thrive both personally and professionally. Our Values are foundational to who we are, what we do and how we act. When you join our team, you'll experience a workplace that values you as an individual and invests in your future including coaching and mentoring, development opportunities and career pathways. We are interested in growth, investment and service excellence. We don't do micro-management – we empower, support and innovate.

When you join Citation Group, you'll experience what it's like working for an Employer of Choice – we've been recognised 8 years running. We're big on flexible working and it's benefits because we want our people to be successful and bring their best selves to work.

We offer a variety of incentive programs throughout the year – we've even offered a return trip to Bali We offer all the Leaves; access up to 12 weeks of paid parental leave, community service and no one likes working on their birthday – get an extra day off

We're in a big growth phase so if you're ready to thrive in a fast-paced and high-performing environment and be rewarded for it - we want you to join us on this exciting journey.

Who are we?

For over three decades, our purpose and commitment have remained the same; to help build safer, more sustainable, and successful businesses that power the Australian and New Zealand economies. Our friendly, talented and professional experts cover everything from HR advice, Workplace law, Safety and Migration solutions, HR software and ISO and NDIS certifications.

Citation Group has grown rapidly over the past few years and has big ambitions for the future. With a UK parent company that is Private Equity backed, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

Want to know more about us visit our website

The role

We're looking for a Digital Performance Specialist who's passionate about driving measurable growth through smart, data-led digital campaigns. If you live and breathe paid media, thrive on optimisation, and love turning analytics into actionable insights — this is your chance to make a real impact across multiple brands within the Citation Group (Citation HR, Citation Certification, and foundU).

What you'll do

You'll take ownership of our performance marketing activity, ensuring campaigns deliver the right leads at the right cost. Day-to-day, you'll:

• Build, optimise and manage high-performing SEM campaigns across Google Ads and Microsoft Ads.
• Execute and refine paid campaigns across Meta, LinkedIn and other digital channels.
• Conduct keyword research and competitor analysis to inform strategy.
• Manage digital marketing budgets to maximise ROI and performance outcomes.
• Analyse data from Google Analytics, Salesforce and other tools to identify trends, report results and drive improvement.
• Explore new acquisition channels to fuel growth and innovation.

What you'll bring

You're a performance specialist who combines creativity, commercial thinking and a love for data. You don't just manage campaigns — you optimise, test, and elevate them to achieve the best possible outcomes.

You'll bring:

• 3+ years' experience in a digital performance or paid media role (SEM focus preferred).
• A proven ability to create, manage, and optimise digital campaigns independently across multiple platforms — Google Ads, Microsoft Ads, Meta, LinkedIn, and others.
• Proven expertise and a deep understanding of SEM strategy and execution — from bid optimisation and keyword research and analysis, to campaign tracking and improving key metrics
• Strong budget management skills, ensuring efficient and effective use of spend to maximise conversions and ROI.
• A solid grasp of digital acquisition principles, with a focus on generating qualified leads and measurable actions (e.g., downloads, enquiries, sign-ups).
• Analytical expertise, using tools like Google Analytics, SEMrush and platform insights to measure success, report on performance and recommend data-led improvements.
• Experience with marketing automation and CRM platforms (Pardot, Salesforce, or HubSpot) to track results and integrate campaign data.
• Excellent collaboration skills — you're a proactive communicator who enjoys partnering with stakeholders across marketing, sales and product teams.
• Attention to detail and a commitment to maintaining accuracy and quality across campaigns and reports.
• A curious, continuous improvement mindset — always testing, learning, and exploring new opportunities to improve performance.

The tools you'll use

Google Ads | Microsoft Ads | LinkedIn Ads | Meta Ads | SEMrush | Google Analytics | Google Search Console | Pardot/Salesforce/HubSpot (bonus) | WordPress (bonus)

Why you'll love it here

At Citation Group, you'll work in a collaborative, outcomes-driven team that's passionate about continuous improvement. You'll have the freedom to test, learn, and innovate — with the support of a business that values creativity, data-driven decision making, and professional growth.

If you're ready to take ownership of performance channels, influence strategy, and see your impact every day — we want to hear from you.

Apply now and help us drive smarter digital growth across Australia's leading HR, certification and workforce management brands. Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis.