SFMC Campaign Manager

• An exciting opportunity to join our Salesforce Technology Chapter

• Hybrid working and employee benefits on offer

• 2-year fixed term opportunity

See yourself in our team

The Strategy, Technology and Operations Centre of Excellence (CoE) is part of the broader Marketing and Corporate Affairs (MCA) team. It is responsible for leading the development and delivery of the MCA strategy, planning, technology and operations of the function.

Your team is the Salesforce Technology Chapter. This chapter focuses on developing and delivering the strategic vision and technology roadmaps for Salesforce and delivering 1:1 communications for MCA leveraging Salesforce Marketing Cloud (SFMC). We are responsible for evaluation, implementation and management of customer and stakeholder technology systems, processes and opportunities to increase speed to market, enhance customer experience, improve business performance, reduce risk and deliver operational excellence. We will drive excellence, efficiency and effectiveness, by strategically optimising and managing process, technology, automation, execution and governance.

Do work that matters

Reporting directly to the Chapter Lead, Salesforce Technology, you will oversee the delivery of 1:1 customer communications related to email & SMS, and support the Senior Manager, SFMC Campaign Delivery & wider squad with several initiatives outside of BAU to achieve broader MCA business, productivity and consumer satisfaction objectives.

Your responsibilities:

• Work closely with Marketing, internal creative agency and respective data teams, to implement and execute email & SMS campaigns from end-to-end.

• Work with Senior SFMC Developers to project manage more complex builds within SLA's.

• Utilise pre-built templates within SFMC to create customer emails and provide best practice guidance to Marketing Managers to support and enable efficient delivery of NBC's to our customers.

• Build SMS messages using Mobile Connect within CBA's SFMC platform.

• Setup data filters and/or data extensions to capture and enable execution of the required data for the campaign.

• Implement A/B testing on email campaigns in line with specified requirements.

• Set up and execute automated campaigns using SFMC's Automation Studio.

• Provide tracking, reporting & insights to enable optimisation.

• Undertake internal, inbox testing & Quality Assurance (QA) for campaigns you are responsible for and conduct QA peer review for campaigns within your team, as required.

• Ability to manage conflicting priorities and work to tight deadlines and deliverables – being able to pivot as required.

• Be a custodian in risk management to ensure all campaigns adhere to relevant regulation, including Spam Act & Privacy.

• Maintain currency and knowledge of 1:1 email and SMS trends including best practice, accessibility, insights with the capability to continually educate marketers.

• Support the other team members and wider CoE, as required.

• Establish and maintain strong relationships with marketing, data and technology teams.

• Be accountable for ensuring all work delivered meets the desired outcomes.

Your skills & experience:

• Commercial experience in Marketing, project and/or campaign management role ideally within a similar sized organisation

• Understanding of templates & content blocks for email (highly desirable)

• Experience using Salesforce Marketing Cloud, at a minimum Content Builder, Automation Studio and Mobile Connect (highly desirable)

• Basic HTML & Ampscript experience desired (specifically understanding the constraints of email)

• Previous experience and understanding of Marketing campaign development and deployment, highly desirable

• Experience working in an Agile Environment, ideally with Jira and Workfront experience for the management of campaign workflows

• Understanding of the Spam Act 2003 and other regulations applicable to marketing

• Ability to build strong relationships, with excellent verbal and written communication skills

• Ability to problem solve and understand end to end processes to enable quick troubleshooting

• A data-driven mindset

• Ability to work to tight deadlines

• Outstanding organisational skills and attention to detail

• Positive attitude and willingness to learn

• Salesforce Marketing Cloud Email Specialist Certification (desirable)

• Formal university qualifications or equivalent

If you have the right skills and experience we're looking for, please apply now

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.

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